Job Description: E-Commerce Executive – PPC Ads

Location: Mumbai
Department: E-Commerce & Digital Marketing
Employment Type: Full-Time

About the Role

We are looking for a data-driven and performance-focused E-Commerce Executive – PPC Ads to manage and optimize paid advertising campaigns across e-commerce marketplaces and digital platforms. The ideal candidate will have experience in marketplace advertising, campaign optimization, and driving profitable sales for a skincare or beauty brand.

Key Responsibilities

Plan, execute, and optimize PPC campaigns across Amazon, Flipkart, Nykaa, Blinkit, Instamart, and other relevant marketplaces.
Manage paid campaigns on Meta (Facebook & Instagram) and Google Ads to drive website and marketplace sales.
Monitor campaign performance, including ROAS, ACOS, CTR, CPC, conversion rate, and revenue.
Conduct keyword research and competitor analysis to improve campaign performance.
Optimize product listings in collaboration with the content and design teams to improve ad effectiveness.
Manage advertising budgets and ensure efficient spend allocation.
Analyze sales trends, customer behavior, and campaign insights to recommend growth strategies.
Coordinate with marketplace account managers for promotional opportunities and ad support.
Prepare weekly and monthly performance reports with actionable recommendations.
Stay updated with marketplace advertising features, digital marketing trends, and industry best practices.

Required Qualifications

Bachelor's degree in Marketing, Business, E-Commerce, or a related field.
2–4 years of experience in PPC advertising for e-commerce or D2C brands.
Hands-on experience with Amazon Ads, Flipkart Ads, Nykaa Ads, Meta Ads, and Google Ads.
Strong analytical skills with proficiency in Excel/Google Sheets.
Understanding of marketplace algorithms, campaign optimization, and performance marketing metrics.
Experience in the skincare, beauty, or FMCG industry is preferred.

Key Skills

PPC Campaign Management
Amazon & Marketplace Advertising
Google Ads & Meta Ads
Performance Marketing
ROAS & ACOS Optimization
Keyword Research
Data Analysis & Reporting
Budget Management
MS Excel / Google Sheets
Communication & Collaboration

Key Performance Indicators (KPIs)

Return on Ad Spend (ROAS)
Advertising Cost of Sales (ACOS)
Sales Growth
Conversion Rate
Click-Through Rate (CTR)
Cost Per Click (CPC)
Customer Acquisition Cost (CAC)
Campaign ROI

What We Offer

Opportunity to work with a fast-growing skincare brand.
Performance-driven work environment with growth opportunities.
Exposure to leading e-commerce marketplaces and digital advertising platforms.
Competitive salary and performance incentives.

E-Commerce Executive (ADs)

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