E-commerce & Digital Marketing Manager in Calcutta, India - Jobeax
Vacancy description
E-commerce & Digital Marketing Manager in Calcutta, भारत
2coms
Full-timeStandard weekly hours
Rs 1 - 3 lakhs p.a.
Calcutta, भारत
Job Description – E-commerce & Digital Marketing Manager
Location: Park Street, Kolkata
Experience: 6–10 Years
CTC: Up to ₹10 LPA
Industry: Retail / Lifestyle / D2C / E-commerce
Employment Type: Full-Time
Interview: Face-to-Face (F2F)
Job Summary
We are looking for an experienced E-commerce & Digital Marketing Manager to drive online sales, digital growth, customer engagement, and retail marketing initiatives.
The ideal candidate must have strong hands-on experience in both E-commerce and Digital Marketing , preferably from Retail, Lifestyle, D2C, or established/good consumer brands .
Key Responsibilities
Lead E-commerce & Digital Marketing strategy to drive online sales and business growth.
Manage Meta & Google Ads , campaign optimization, tracking, and Pixel integration.
Manage Shopify , including apps, integrations, merchandising, and website experience.
Drive marketplace expansion and alternate digital sales channels.
Manage product listings, availability, conversions, and overall online customer experience.
Develop Instagram, Content & Reels strategies to improve engagement and brand visibility.
Drive CRM & Loyalty campaigns for customer acquisition, engagement, and retention.
Plan and execute WhatsApp, SMS & Email campaigns and customer journeys.
Drive repeat purchases through lifecycle marketing and retention initiatives.
Execute digital and marketing campaigns for new store openings, retail events, and promotions .
Manage store-level, franchise, partner, local, and mall marketing activities .
Develop marketing plans to improve performance of underperforming stores.
Manage agencies, vendors, influencers, and marketing partners.
Track Sales, Digital & Marketing MIS , ROI, and campaign performance.
Identify opportunities for cost optimization and improved marketing efficiency .
Requirements
6–10 years of relevant experience in E-commerce / Digital / Retail Marketing.
Strong hands-on experience with Performance Marketing, Shopify, CRM/Loyalty, and Retail Marketing .
Experience with Meta Ads, Google Ads, WhatsApp, SMS, and Email Marketing .
Strong analytical, campaign management, and stakeholder management skills.
Proven ability to convert marketing initiatives into measurable business results.
Candidates should be comfortable attending a F2F interview in Park Street, Kolkata .
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