E-commerce & Digital Marketing Manager in Calcutta, भारत

Job Description – E-commerce & Digital Marketing Manager

Location: Park Street, Kolkata

Experience: 6–10 Years

CTC: Up to ₹10 LPA

Industry: Retail / Lifestyle / D2C / E-commerce

Employment Type: Full-Time

Interview: Face-to-Face (F2F)

Job Summary

We are looking for an experienced E-commerce & Digital Marketing Manager to drive online sales, digital growth, customer engagement, and retail marketing initiatives.

The ideal candidate must have strong hands-on experience in both E-commerce and Digital Marketing , preferably from Retail, Lifestyle, D2C, or established/good consumer brands .

Key Responsibilities

• Lead E-commerce & Digital Marketing strategy to drive online sales and business growth.
  
• Manage Meta & Google Ads , campaign optimization, tracking, and Pixel integration.
  
• Manage Shopify , including apps, integrations, merchandising, and website experience.
  
• Drive marketplace expansion and alternate digital sales channels.
  
• Manage product listings, availability, conversions, and overall online customer experience.
  
• Develop Instagram, Content & Reels strategies to improve engagement and brand visibility.
  
• Drive CRM & Loyalty campaigns for customer acquisition, engagement, and retention.
  
• Plan and execute WhatsApp, SMS & Email campaigns and customer journeys.
  
• Drive repeat purchases through lifecycle marketing and retention initiatives.
  
• Execute digital and marketing campaigns for new store openings, retail events, and promotions .
  
• Manage store-level, franchise, partner, local, and mall marketing activities .
  
• Develop marketing plans to improve performance of underperforming stores.
  
• Manage agencies, vendors, influencers, and marketing partners.
  
• Track Sales, Digital & Marketing MIS , ROI, and campaign performance.
  
• Identify opportunities for cost optimization and improved marketing efficiency .
  

Requirements

• 6–10 years of relevant experience in E-commerce / Digital / Retail Marketing.
  
• Strong hands-on experience with Performance Marketing, Shopify, CRM/Loyalty, and Retail Marketing .
  
• Experience with Meta Ads, Google Ads, WhatsApp, SMS, and Email Marketing .
  
• Strong analytical, campaign management, and stakeholder management skills.
  
• Proven ability to convert marketing initiatives into measurable business results.
  
• Candidates should be comfortable attending a F2F interview in Park Street, Kolkata .