Director - Growth in Noida, भारत

Director – Growth

Location: Noida, Uttar Pradesh
Reporting to: CEO
Experience: 10+ years

Role Overview

We are looking for a Director – Growth to lead the end-to-end growth strategy for a large-scale consumer entertainment platform with 20M+ users across 15+ regional languages.

This role combines Performance Marketing, Creative Strategy, Organic Growth, Acquisition Product, Growth Analytics, and Team Leadership . You will own the complete acquisition journey—from campaign strategy and creative development to conversion, subscription, and acquisition efficiency.

The ideal candidate is a hands-on growth leader who can manage large-scale marketing budgets, improve subscriber quality, build AI-driven growth systems, and develop sustainable acquisition channels beyond paid media.

Key Responsibilities

1. Performance Marketing & Customer Acquisition

• Own paid acquisition across Meta, Google, and other relevant digital channels.

• Manage multi-crore marketing budgets with a strong focus on Customer Acquisition Cost (CAC), Lifetime Value (LTV), and payback periods.

• Optimize campaigns for high-quality subscribers who engage regularly and renew, rather than installs alone.

• Develop channel- and cohort-level performance models to guide budget allocation and scaling decisions.

• Identify inefficiencies, audience saturation, invalid traffic, and attribution gaps.

• Lead remarketing and re-engagement initiatives across relevant digital channels.

2. Acquisition Funnel & Conversion Optimization

• Own the acquisition journey from app install and registration to paywall, checkout, and paid subscription.

• Drive experiments across pricing, offers, subscription models, paywalls, and payment experiences.

• Identify conversion drop-offs and implement data-driven improvements in collaboration with Engineering.

• Align acquisition strategies with subscriber retention and long-term value.

• Prioritize the acquisition product roadmap based on measurable business impact.

3. Creative Strategy & Experimentation

• Lead ad creative strategy, development, testing, and performance optimization.

• Build a high-velocity creative pipeline with continuous testing of formats, messaging, hooks, and audience segments.

• Establish structured experimentation frameworks and clear criteria for scaling or discontinuing creatives.

• Use AI tools to accelerate creative ideation, generate variations, and improve campaign performance.

• Translate audience insights and regional preferences into high-converting campaigns.

4. Organic Growth & Channel Diversification

• Develop long-term organic acquisition strategies across SEO, App Store Optimization (ASO), Play Store, YouTube, and content-led channels.

• Increase the contribution of organic and owned channels to overall acquisition.

• Identify regional search trends, cultural insights, and content opportunities that can drive audience growth.

• Build product-led and referral-based growth opportunities where relevant.

• Reduce dependency on paid media through sustainable, diversified acquisition channels.

5. Growth Analytics, Attribution & AI

• Own the growth measurement and attribution framework across paid and organic channels.

• Build reliable dashboards to track acquisition performance, conversion, cohort quality, CAC, LTV, and payback.

• Use tools such as AppsFlyer, GA4, Metabase, and advertising platforms to generate actionable insights.

• Establish transparent reporting and clear performance visibility for leadership and cross-functional teams.

• Develop AI-enabled workflows for audience targeting, creative testing, campaign optimization, and reporting.

6. Strategy & Cross-Functional Leadership

• Develop and execute growth strategies aligned with business objectives and subscriber growth targets.

• Present performance insights, forecasts, and budget recommendations to the CEO and leadership team.

• Build scenario models for new markets, channel expansion, pricing changes, and acquisition initiatives.

• Work closely with Engineering, Content, and Retention teams to align acquisition priorities with product capabilities and business goals.

• Translate complex data into clear recommendations and measurable action plans.

7. Team Leadership

• Build, lead, and mentor a lean, high-performing growth team.

• Establish a culture of accountability, rapid experimentation, and data-driven decision-making.

• Encourage AI-first workflows, automation, and continuous improvement.

• Develop team members who take ownership of business outcomes rather than focusing only on channel-level metrics.

Key Performance Indicators (KPIs)

• Customer Acquisition Cost (CAC) and subscriber acquisition efficiency.

• Subscriber quality, engagement, repeat viewing, and renewal performance.

• LTV-to-CAC ratio and acquisition payback period.

• Paid campaign performance and budget utilization.

• Creative testing velocity and conversion rates.

• App install-to-paid-subscription conversion.

• Organic and owned-channel contribution to acquisition.

• Attribution accuracy and growth reporting reliability.

Required Qualifications & Experience

• 10+ years of experience in performance marketing, digital growth, or consumer acquisition.

• Proven experience scaling consumer technology, OTT, subscription-based, content, or D2C businesses.

• Demonstrated ownership of large-scale Meta and Google advertising budgets, with measurable CAC and LTV outcomes.

• Strong experience in creative strategy, campaign experimentation, and performance-led creative optimization.

• Hands-on understanding of acquisition funnels, conversion optimization, paywalls, pricing, and checkout journeys.

• Experience building organic acquisition channels through SEO, ASO, YouTube, or content-led growth.

• Proficiency in growth analytics, attribution, and reporting tools such as AppsFlyer, GA4, and Metabase.

• Practical experience using AI tools and automation to improve growth execution and marketing efficiency.

• Proven ability to lead, develop, and mentor high-performing teams.

• Strong analytical, strategic, and stakeholder management skills.

Preferred Qualifications

• Experience managing multi-crore monthly marketing budgets.

• Experience in subscription, OTT, digital entertainment, or other recurring-revenue consumer businesses.

• Experience driving growth across multiple regions, languages, or audience segments.

• Familiarity with experimentation frameworks, referral loops, and product-led acquisition.

• Interest in India's regional cultures and consumer behaviour. Knowledge of Haryanvi, Rajasthani, or Bhojpuri is an advantage.

Ideal Candidate Profile

You are a growth leader who combines strategic thinking with hands-on execution. You understand that sustainable growth depends on more than media spending—it requires compelling creatives, strong conversion journeys, accurate measurement, and high-quality subscribers.

You are comfortable managing large budgets, challenging assumptions with data, making fast decisions, and building AI-enabled systems that improve growth efficiency.

You take end-to-end ownership of acquisition outcomes and can operate effectively in a fast-paced, high-growth environment.

This Role May Not Be the Right Fit If You

• Focus primarily on installs, clicks, or impressions without considering subscriber quality and lifetime value.

• Have experience limited to paid media, without meaningful ownership of organic growth or conversion optimization.

• Rely entirely on agencies for creative strategy and experimentation.

• Are uncomfortable with AI-driven workflows, automation, or rapid experimentation.

• Prefer managing established channels over building and improving a complete growth engine.