Key Responsibilities Campaign Management
Conceptualize, plan, and execute paid and organic digital campaigns (Google Ads, Meta, LinkedIn, etc.) to generate awareness and leads for Mother's Grace Centres.
Optimize campaigns for maximum ROI and lead quality.
Creative Development
Design engaging social media posts, ads, and short videos (using Canva, Adobe, or similar tools).
Ensure brand consistency across all visuals and messaging in line with Sri Aurobindo Society's tone and ethos.
Social Media & Content
Manage and grow Rupantar's social media presence (Facebook, Instagram, LinkedIn, YouTube).
Develop content calendars and collaborate with the communications team on storytelling around inclusion, therapy success stories, and events.
Analytics & Reporting
Track, analyze, and report on campaign performance using Google Analytics, Meta Insights, etc.
Provide data-driven recommendations to improve reach and conversions.
Collaboration
Coordinate with internal teams (design, communication, CoE staff) for campaign content and lead management.
Liaise with external agencies or freelancers when required.

Desired Skills & Qualifications

Bachelor's degree / diploma in Marketing, Mass Communication, Design, or a related field (Degree not a bar for the right candidate).
1–3 years of hands-on experience in digital marketing and campaign management.
Proficiency in Google Ads, Meta Ads Manager, SEO, and social media marketing tools.
Strong design skills using Canva, Adobe Creative Suite, or similar platforms.
Familiarity with lead generation funnels, form integration, and analytics tools.
Self-driven individual with the ability to work independently, take initiative, and deliver creative solutions within timelines.
Passion for education, inclusion, and social impact will be a strong plus.

Interested candidates can apply [HIDDEN TEXT]

Digital Marketing Specialist - SEO

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