Digital Marketing Executive - CRM & PPC in Chennai, India

We are looking for a Performance Marketing Executive to work with a leading company!
Develop and manage paid digital marketing campaigns (Google Ads, Meta Ads, Amazon Ads.) to meet business goals like lead generation, sales, or brand awareness.
Monitor and optimize campaign performance regularly to ensure KPIs such as CTR, CPC, CPA, ROAS, and conversion rate are met.
Conduct A/B testing for ad creatives, landing pages, and audiences.
Analyze campaign data using Google Analytics, Meta Business Manager, and other analytics tools.
Prepare weekly/monthly performance reports with actionable insights and strategic recommendations.
Work closely with the creative team to develop effective ad copies and visuals.
Stay up to date with the latest trends and best practices in performance marketing and digital advertising.
Identify new growth opportunities through emerging ad platforms or strategies.

Bachelor's degree in Marketing, Business, Communications, or a related field.

• 3+ years of hands-on experience in performance marketing / PPC / paid media.
• Proficiency in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other paid platforms.
• Strong knowledge of Google Analytics, Tag Manager, and conversion tracking.
• Google Ads or Meta Certification is a plus.

Experience with tools like SEMrush, Ahrefs, Hotjar, or HubSpot.
Familiarity with CRM systems and marketing automation tools.
Understanding of basic HTML, landing page design, and user funnels.