Digital Marketing CRM Specialist in Mumbai, India is listed on Jobeax. Browse 30,000+ vacancies available.
Job Title: Digital Marketing Specialist Company: Flicka Cosmetics
Location: goregaon, Mumbai
Experience: 2–5 Years
About Flicka Cosmetics
Flicka Cosmetics is a fast-growing beauty brand focused on innovation, performance-driven marketing, and building a strong digital-first presence. We are looking for a creative and data-driven Digital Marketing Specialist to scale our online visibility, traffic, and revenue.
Key Responsibilities
Performance Marketing
Plan, execute, and optimize paid campaigns across Meta (Facebook & Instagram), Google Ads, YouTube, and marketplaces
Manage budgets, ROAS, CAC, CTR, and conversion metrics
Run A/B tests on creatives, audiences, landing pages, and copies
SEO & Website Optimization
Improve organic traffic through SEO strategies (on-page & off-page)
Coordinate with web/dev teams to optimize landing pages and user journeys
Track website performance using Google Analytics, Search Console
Social & Content Marketing
Support social media growth through campaign planning and content optimization
Collaborate with content, influencer & PR teams for integrated campaigns
Convert launches, offers, and PR moments into high-performing digital campaigns
Email, WhatsApp & CRM Marketing
Execute retention campaigns via email, SMS, and WhatsApp
Improve repeat purchases and customer lifetime value (CLV)
Analyze campaign performance and optimize flows
Analytics & Reporting
Prepare weekly/monthly performance reports
Share actionable insights to improve marketing effectiveness
Monitor competitors, trends, and new digital opportunities
Required Skills & Qualifications
- 2–5 years of experience in Digital Marketing , preferably in D2C / Beauty / FMCG
- Strong hands-on experience with Meta Ads & Google Ads
- Working knowledge of SEO, analytics, and conversion optimization
- Familiar with tools like GA4, Meta Business Manager, Google Ads, Shopify, CRM tools
- Strong analytical mindset with creative problem-solving skills
- Excellent communication and coordination abilities
Company Website: - https://jobeax.com/link/cBkU8kvls75YxrF6
Work timings: - 9.30am to 6.30pm
Working Days: - Monday to Saturday (2nd & 4th Saturday Off)