We are looking for a skilled Demand Generation Specialist to drive B2B lead generation and sales pipeline growth through paid marketing channels, Account-Based Marketing (ABM), LinkedIn campaigns, and Google Ads.

The candidate will be responsible for planning, executing, and optimizing marketing campaigns, managing budgets, analyzing campaign performance, and collaborating with the sales team to generate quality leads and business opportunities.

This role requires a combination of strategic thinking, hands-on campaign management, analytical skills, and the ability to make data-driven decisions.

Key Responsibilities

1. Account-Based Marketing (ABM) and LinkedIn Marketing

Plan and execute Account-Based Marketing (ABM) campaigns to target potential business clients.
Build target account lists based on company fit, buying intent, and business requirements.
Create and manage audience segments using LinkedIn Campaign Manager.
Use LinkedIn Sales Navigator to identify decision-makers and relevant business contacts.
Develop targeted campaign messaging, advertisements, and landing pages.
Conduct A/B testing to improve campaign performance and lead conversion.
Monitor account engagement, campaign reach, lead quality, and pipeline contribution.
Coordinate with the sales team on target accounts, campaign performance, and lead follow-ups.

2. Paid Media and Google Ads

Plan, execute, and manage Google Ads campaigns across Search, Display, and Performance Max.
Conduct keyword research and manage bidding strategies, advertising budgets, and campaign creatives.
Optimize campaigns to improve Cost Per Lead (CPL), Cost Per Acquisition (CPA), and return on investment.
Conduct A/B testing of ad copies, landing pages, and campaign formats.
Explore new paid advertising channels such as Reddit, Quora, and other relevant platforms.
Monitor campaign performance and recommend budget allocation based on results.

3. HubSpot, CRM and Email Marketing

Manage marketing campaigns, forms, contact lists, and workflows using HubSpot Marketing Hub or similar platforms.
Create and execute email marketing and lead-nurturing campaigns.
Segment audiences and personalize communication based on the buyer journey.
Manage lead routing and ensure accurate data flow between marketing and sales systems.
Maintain CRM data quality and accurate lead lifecycle stages.
Monitor email deliverability and ensure compliance with applicable email marketing requirements.

4. SEO and Landing Page Optimization

Review landing pages for technical SEO factors, including crawlability, indexation, page speed, mobile-friendliness, and structured data.
Coordinate with SEO and development teams to resolve technical issues.
Work with SEO teams to align paid search campaigns with organic keyword strategies.
Identify high-intent search opportunities to improve lead generation.
Understand Generative Engine Optimization (GEO) and AI-search visibility (AIO) trends and apply relevant practices to landing pages, content briefs, and campaign targeting.

5. Analytics and Reporting

Prepare weekly and monthly campaign performance reports and dashboards.
Track key metrics such as CPL, CPA, conversion rates, customer acquisition cost (CAC), and marketing ROI.
Use Google Analytics 4 (GA4), HubSpot, Looker Studio, and advertising platform analytics to evaluate performance.
Analyze campaign data and recommend improvements to increase lead quality and pipeline growth.
Measure ABM campaign performance through account reach, engagement, conversions, and pipeline contribution.
Make data-driven decisions regarding campaign optimization and marketing budgets.

Good to Have

Experience with intent data platforms such as Demandbase, 6sense, or similar tools.
Experience in B2B, staffing, SaaS, or professional services industries.
Exposure to emerging advertising channels such as Reddit, Quora, and other intent-based platforms.
Experience working closely with sales teams on lead quality, account prioritization, and pipeline development.
Knowledge of AI-driven search visibility and emerging digital marketing trends.

Key Skills

B2B Demand Generation, Account-Based Marketing (ABM), LinkedIn Campaign Manager, LinkedIn Sales Navigator, Google Ads, Performance Marketing, Paid Media, HubSpot, Marketing Automation, Email Marketing, Lead Generation, Pipeline Generation, GA4, Looker Studio, Campaign Analytics, CPL Optimization, CPA Optimization, ROI Analysis, A/B Testing, Conversion Rate Optimization, Technical SEO, Landing Page Optimization.

Requirements

Required Skills and Qualifications

2–5 years of experience in B2B Performance Marketing or Demand Generation.
Hands-on experience in Account-Based Marketing (ABM) and B2B campaign execution.
Strong proficiency in LinkedIn Campaign Manager and LinkedIn Sales Navigator.
Practical experience with Google Ads, including Search, Display, and Performance Max campaigns.
Experience with HubSpot Marketing Hub or similar marketing automation platforms.
Knowledge of email marketing, lead nurturing, CRM management, and lead routing.
Working knowledge of technical SEO and landing page optimization.
Understanding of GEO (Generative Engine Optimization) and AIO (AI-search visibility).
Experience with GA4, Looker Studio, Excel, and Google Sheets.
Strong analytical, communication, and problem-solving skills.
Ability to manage multiple campaigns, budgets, and deadlines independently.
A data-driven approach to campaign optimization and pipeline generation.

Demand Generation Specialist

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