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Position : Braze Consultant / Senior Consultant

Experience : 2–6 Years

Role Overview

We are looking for a Braze Consultant to help design, build, and optimize customer engagement programs using the Braze customer engagement platform. The candidate will implement omnichannel customer journeys, campaign orchestration, audience segmentation, event tracking, and personalization strategies to enhance customer experiences.

Key Responsibilities

Braze Platform Implementation

Configure and manage Braze environments.
Build customer engagement campaigns and journeys.
Develop and maintain Braze Canvas and Campaign workflows.
Configure triggered, transactional, and lifecycle campaigns.
Implement personalization and dynamic content strategies.

Audience & Segmentation

Create customer segments and audience rules.
Configure user attributes, custom events, and catalog data.
Support real-time audience activation.
Design customer lifecycle and retention programs.

Omnichannel Campaign Execution

Develop and execute campaigns across:
- Email
- SMS
- Push Notifications
- In-App Messaging
- Content Cards
- WhatsApp (where applicable)

Integration & Data Management

Collaborate with data engineering teams for Braze integrations.
Configure SDKs, APIs, webhooks, and partner integrations.
Support data mapping and event validation.
Troubleshoot campaign delivery and reporting issues.
Ensure compliance with customer consent and privacy requirements.

Reporting & Optimization

Monitor campaign performance.
Analyze engagement metrics.
Conduct A/B testing and experimentation.
Recommend optimization opportunities based on data insights.

Required Skills

Technical Skills

Hands-on experience with Braze platform.
Understanding of:

Braze Canvas
Campaigns
Segments
Catalogs
Connected Content
Liquid Personalization

Experience with REST APIs and SDK integrations.
Knowledge of HTML, CSS, and basic email development.
SQL for audience analysis and validation.

Marketing Automation Knowledge

Customer Journeys
Lifecycle Marketing
Omnichannel Campaign Management
Personalization Strategies
A/B Testing
Customer Retention Programs

Preferred Skills

Experience with CDPs such as Hightouch, Segment, Adobe RTCDP, or mParticle.
Knowledge of mobile marketing concepts.
Experience with Snowflake, Databricks, or BigQuery.
Familiarity with CRM systems such as Salesforce or HubSpot.

Qualifications

Bachelor’s degree in computer science, Information Technology, Engineering, Marketing, or related field.
2–6 years of experience in Marketing Automation, Customer Engagement Platforms, CRM, or MarTech implementations.
Braze certifications are highly preferred.

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.

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