Creative Strategist - D2C in India, भारत

Job Title: Creative Strategist – D2C

Location: Remote | India Employment Type: Full-time

About EcomX

EcomX is a fast-growing growth and performance marketing company, helping D2C brands scale through data-driven strategies and high-performance digital campaigns. As a subsidiary of ScaleX, EcomX specializes in customer acquisition, media buying, conversion rate optimization, and sustainable revenue growth for ambitious D2C brands.

We're looking for a D2C Performance Marketer who can manage high-budget advertising campaigns, optimize customer acquisition, and scale profitable growth for D2C brands.

Why Are We Hiring?

We’re looking for a Creative Strategist who can combine creativity, consumer psychology, data analysis, and performance marketing to develop ad creatives that drive measurable business results.

You will be responsible for identifying winning creative angles, developing creative strategies, analyzing performance, and working closely with designers, video editors, copywriters, and performance marketers to scale winning concepts.

What Does the Ideal Candidate Look Like?

· Relevant experience in Creative Strategy for D2C brands

· Strong understanding of performance marketing and paid advertising

· Experience developing high-performing creatives for Meta Ads, Google Ads, and other digital platforms

· Strong understanding of consumer psychology, hooks, angles, offers, and storytelling

· Ability to analyze creative performance data and convert insights into actionable strategies

· Experience working with UGC, product videos, static ads, testimonials, and video ads

· Strong understanding of different customer awareness levels and funnel stages

· Excellent communication and cross-functional collaboration skills

· Experience working with high-budget ad campaigns is highly preferred

Roles & Responsibilities

Creative Strategy & Ideation

· Develop creative strategies for D2C brands based on business objectives and customer insights.

· Research competitors, market trends, customer pain points, reviews, and winning creative patterns.

· Develop compelling hooks, angles, concepts, offers, and messaging for ad campaigns.

· Create creative briefs for static ads, video ads, UGC, product videos, testimonials, and other formats.

Performance Creative Optimization

· Analyze creative performance metrics such as CTR, CPC, CPA, ROAS, CVR, and thumb-stop rate.

· Identify winning creative elements and develop new variations to scale performance.

· Conduct creative A/B testing across different hooks, concepts, formats, offers, and messaging.

· Quickly identify underperforming creatives and recommend improvements.

Multi-Platform Creative Strategy

· Develop platform-specific creative strategies for Meta, Google, and emerging advertising platforms.

· Understand how creative requirements and consumer behavior differ across platforms.

· Ensure creatives are aligned with campaign objectives, target audiences, and funnel stages.

Consumer & Market Research

· Conduct research on target audiences, competitors, customer reviews, Reddit/forums, social media trends, and market insights.

· Identify customer pain points, objections, desires, and purchase triggers.

· Translate research into actionable creative concepts and messaging.

Cross-Functional Collaboration

· Work closely with Performance Marketers, Graphic Designers, Video Editors.

· Provide clear creative briefs and feedback to ensure concepts are executed effectively.

· Collaborate with performance teams to understand campaign performance and creative requirements.

Innovation & Trends

· Stay updated with the latest creative trends, advertising formats, AI tools, consumer behavior, and platform updates.

· Experiment with new creative formats, concepts, and AI-powered creative workflows.

· Continuously develop new approaches to improve creative performance and scalability.

What’s Necessary?

· Laptop

· Stable internet connection and power backup

· Availability as per Indian Standard Time (IST)

· Strong interest in D2C, advertising, and consumer psychology

· Willingness to learn and stay updated with the latest creative and advertising trends

What Do You Get?

· Competitive salary

· Above-average career growth and benefits

· Opportunity to work with high-growth D2C brands

· Exposure to high-budget performance marketing campaigns

· Health cover

· Work from anywhere

· High-standards, fun-loving, collaborative, and growth-focused environment

· Opportunity to work closely with experienced Performance Marketing and Creative teams

Do Not Apply If:

· You have no experience working with performance-driven advertising

· You have never worked with D2C brands or performance marketing campaigns

· You are not comfortable analyzing creative performance data

· You are unwilling to collaborate with cross-functional teams

· You are looking only for a traditional brand/creative role without performance accountability

Enjoy a remote-first culture with flexible hours and a performance-driven environment where creativity directly impacts business growth.

Looking forward to connecting with you!