Location: Lower Parel, Mumbai
Experience: 5+ Years
️ Work Schedule: 5 Days a Week
Compensation: Competitive, based on experience and fit

Content & Creative Lead

We are looking for a highly creative and execution-focused professional to lead content and creative initiatives for a fast-growing consumer brand. This role is ideal for someone who has experience managing end-to-end content production, creative campaigns, influencer collaborations, and performance-driven content strategies within a D2C environment.

The ideal candidate is proactive, business-savvy, comfortable working with senior stakeholders and public personalities, and capable of managing high-visibility content projects from concept to execution.

Key Responsibilities

Own the complete creative content pipeline from ideation to final delivery.
Lead the development of performance marketing creatives and social media content.
Track industry trends, consumer insights, competitor campaigns, and emerging content formats.
Collaborate with influencers, creators, agencies, designers, and video editors to produce impactful content.
Plan and manage content shoots, production schedules, and creative calendars.
Work closely with marketing teams to optimize content based on campaign performance and audience engagement.
Drive creative execution for product launches, brand campaigns, and promotional initiatives.
Support CRM and retention marketing initiatives through engaging content assets.
Manage external vendors, freelancers, and production partners as required.
Ensure content quality, consistency, and timely delivery across channels.

What We're Looking For

5+ years of experience in content, creative, brand marketing, or related functions.
Mandatory experience working with D2C or consumer-focused brands.
Proven experience owning and managing content pipelines and creative production.
Strong understanding of social media, influencer marketing, content trends, and performance marketing.
Experience coordinating shoots, creative teams, and multiple content stakeholders.
Ability to thrive in a fast-paced, high-growth environment.
Excellent communication, stakeholder management, and project coordination skills.
Hands-on approach with a strong sense of ownership and accountability.

Preferred Background

Experience with health, wellness, lifestyle, FMCG, beauty, nutrition, or other consumer brands.
Exposure to creator-led, founder-led, or celebrity-led brand marketing initiatives.
Strong portfolio showcasing content campaigns, social media creatives, or brand storytelling projects.

Why Join?

Opportunity to work on high-impact campaigns for a rapidly growing consumer brand.
Fast-paced environment with significant ownership and creative freedom.
Exposure to large-scale marketing initiatives, content production, and influencer collaborations.
Collaborative culture focused on innovation, creativity, and growth.

Apply if you have successfully managed content and creative execution for a consumer/D2C brand and enjoy building engaging campaigns that drive real business impact.

Creative Lead (D2C) - JG

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