Creative Director - Social Media | Digital and Creative Agency in Gurgaon, भारत
Katapult
On-siteWork from the office
Full-timeStandard weekly hours
Rs 25 - 33 lakhs p.a.
Gurgaon, भारत
Role: AVP - Creative Director
Location: MG Road, Gurgaon
Full-time, in-office role
A leading Mumbai-based agency looking for a Creative Director dedicated to their retainer client - one of the largest alcobev companies in the world. This role is based out of the client's office in Gurgaon.
Role Overview
We are looking for a visionary Creative Director – Social Media to lead our creative strategy and execution across platforms.
This role requires a deep understanding of digital storytelling, platform-native content, cultural trends, and audience engagement. You’ll be responsible for shaping the creative direction for brands, ensuring our social media presence is innovative, compelling, and aligned with business objectives.
Key Responsibilities
1. Creative Strategy & Vision
Define and drive the creative vision for social media content across platforms (Instagram, YouTube, X, LinkedIn, Snapchat, Discord etc.).
Develop platform-first content strategies that balance brand storytelling with audience engagement.
Collaborate with strategy and brand teams to craft high-impact creative campaigns.
Ensure content aligns with brand voice, tone, and visual identity while pushing creative boundaries.
2. Content & Execution
Build and oversee concept development, scripting, and production for social media campaigns.
Lead a team of writers to create high-quality, engaging content.
Work closely and in collaboration with client servicing, media, design and strategy teams to ensure creative solutions are insight-driven and performance-oriented.
Collaborate with influencer marketing teams to develop co-branded content strategies.
Maintain a strong pulse on trends, formats, and platform algorithms to inform content innovation.
Partner with external creators, agencies, and production teams to bring campaigns to life.
3. Leadership & Hiring
Manage and mentor a multidisciplinary creative team, fostering a culture of experimentation and excellence.
Identify, recruit, and onboard top creative talent to strengthen the team’s capabilities.
4. Performance & Optimization
Analyze content performance metrics and audience insights to refine creative approaches.
Experiment with emerging formats, AI tools, and interactive content to drive engagement.
Optimize creative workflows to improve efficiency and output quality.
5. Work Across Teams
Partner closely with the Gurgaon brand team and the rest of the Mumbai agency team to ensure creative alignment across all campaigns.
Drive creative thought leadership with both client and internal teams.
Work with the media & analytics team to define social KPIs, and ensure the creative process — through production and post-campaign — stays accountable to them.
... Experience - 15+ years in creative roles, with a significant portion spent in agency environments (integrated, digital, or brand) - Proven experience leading creative departments or large multi-disciplinary creative teams - A portfolio that demonstrates range across brand, campaign, digital, and experiential, with a clear ...
... supporting design assets, templates, icon sets, graphic motifs, and typography treatments that editors can use in motion graphics and infographics. Design social media marketing assets, posts, thumbnails, story graphics, for each coach, consistent with their visual identity. Collaborate closely with the Creative Director to ...
... audio, copy, and brand guidelines . - Own brand experience across digital, in-app, onboarding, campaigns, and key customer touchpoints. - Lead social, PR, earned media, and cultural storytelling . - Develop and lead integrated brand campaigns across Paid, Owned, and Earned channels. - Set creative standards and governance across ...
... briefs and reporting. - Train internal teams on social media strategy so the brand stays consistent across channels. - Stay current with new platform features, digital tools and social media best practices. What we're looking for - Proven experience as a Social Media Strategist or Social Media Manager, ideally in edtech, D2C ...
... execution-heavy environment. 3. Creative thinking with a strong eye for social-first content formats. C. Nice to have: 1. Basic understanding of performance marketing and content analytics. 2. Experience using social media scheduling or analytics tools. 3. Passion for digital culture, internet trends, and creator ecosystems. D. ...
... brand voice and aligning content with marketing goals. 3. Support the design team by contributing ideas for visuals, infographics, and videos to enhance social media content. B. Community Management: 1. Monitor social media channels for comments, messages, and mentions, and respond to audience inquiries in a timely and professional ...
... looking for a creative and performance-driven Social Media Executive who can manage social media platforms, create engaging content, run paid advertising campaigns, and drive brand growth through strategic digital marketing efforts. The ideal candidate should have hands-on experience in social media management, content creation, ...
... Create Instagram reels, carousels, and stories that resonate with founders and sales teams. 6. Manage the content calendar across YouTube, Instagram, LinkedIn, and Twitter/X. 7. Convert product updates, customer success stories, and sales tips into engaging social media content. 8. Respond to comments and DMs while actively ...
... are looking for a creative, strategic, and result-oriented Social Media Manager to manage the company’s social media presence and digital communication. The candidate will be responsible for developing social media strategies, planning and publishing content, managing campaigns, coordinating with creative teams, monitoring ...
... creative and content team - Work on Product marketing campaigns and consistently engage with influencers . Amplify major product release/innovations across social handles - Stay in line with all latest social media trends and prepare social media calendars - Work on creation of content in various social media formats such ...