Role Overview

We are looking for a Content Strategist responsible for driving high-performing influencer content across campaigns. This role focuses on ideation, scripting direction, and ensuring that all content aligns with brand messaging while maximising engagement and conversions.

You will work closely with the influencer marketing team and content POC to turn creator collaborations into impactful content.

Key Responsibilities:

1. Content Strategy & Ideation

Develop content angles, hooks, and campaign concepts for influencer collaborations
Identify trends, formats, and viral patterns relevant to the brand
Create content frameworks tailored to different products and target audiences

2. Scripting & Direction

Guide influencers with clear content briefs and script directions
Ensure content is engaging within the first 3–5 seconds (strong hooks)
Balance brand messaging with natural, creator-led storytelling

3. Performance-Driven Thinking

Analyse past campaign performance to refine content strategies
Identify what works (hooks, formats, storytelling styles) and scale it
Continuously test new content formats and ideas

4. Collaboration

Work closely with the scouting team for creator selection based on content fit
Coordinate with the Content POC for script and video approvals
Align with marketing goals (product focus, offers, campaigns)

5. Quality & Brand Consistency

Ensure all content maintains brand tone, messaging, and positioning
Improve overall content quality across influencer campaigns

6. Script Writing

Write compelling 15–40 second scripts tailored specifically for Meta’s reel format.
Develop multiple hook variations optimised for the first 1–3 seconds of the video.

Requirements:

Strong understanding of short-form content (Instagram Reels, YouTube Shorts, etc.)
Proven ability to identify viral hooks and engaging formats
Experience in scripting or content planning for social media
Analytical mindset that can connect content with performance
Good communication skills to guide creators effectively
Prior experience in influencer marketing or D2C brands preferred

What We’re Looking For (Core Traits):

Obsessed with content (you naturally analyse reels/ads while scrolling)
Strong instinct for “what will work”
Creative but also performance-focused
Fast executor - can generate ideas quickly and iterate

Bonus (Nice to Have):

Experience with performance marketing creatives
Understanding of UGC-style content
Familiarity with tools like Meta Ads Library, trend tracking, etc.

Content Strategist

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