About Company -

The company is a one-stop solution provider for institutions involved in international student recruitment , offering printing, marketing, and logistics services that make international recruitment more sustainable, cost-effective, and hassle-free .

It believes that universities and educational institutions shaping the next generation have a responsibility to lead by example. Its solutions help institutions recruit students globally while minimizing the environmental impact of their recruitment activities and integrating sustainability into everyday recruitment practices.

Through its innovative Footprint Per Lead (FPL) system, the company enables institutions to measure and actively reduce the carbon footprint associated with their recruitment efforts. From eco-friendly printing to sustainable logistics , every aspect of its services is designed to support more responsible and environmentally conscious international recruitment.

By helping educational institutions adopt sustainable recruitment practices, the company contributes to building a greener, more responsible global future while making international student recruitment more efficient and impactful.

Designation : Content Specialist

Location : Ghatkopar, Mumbai

ROLE OVERVIEW

The organization believes that outreach should leave a lasting impression on clients, not on the planet. It is dedicated to conscious commerce, local empowerment, and seamless global connections .

As their Content Specialist, you will be the architect of their voice. You will bring their mission to life through strategic email campaigns, high-impact marketing collateral, digital marketing/social media, and corporate communications. You’ll represent the brand, writing with clarity and purpose, to make a meaningful impact. Your work will help ensure that everything they share feels consistent, thoughtful, and true to who they are.

They are looking for someone who is proactive and well organized, someone who approaches their work with care and intention. Strong time management and attention to detail will help you create content that is not only delivered on time but also connects with the people it is meant for. A collaborative mindset and openness to learning will help you grow in the role while contributing to the larger team.

Most importantly, this is an opportunity to be part of something purpose-driven. Your words will support their communication strategy and help strengthen a growing global community that is working together toward a better future.

WHAT YOU WILL BE RESPONSIBLE FOR

● Content Strategy & Development : Develop a cohesive content strategy that supports organizations's objectives, and enhances brand visibility. Plan, write and manage content for email campaigns, websites, social media, and other communication channels, ensuring messaging is clear, engaging, and aligned with organizational goals.

● Marketing Collateral : Create and oversee the production of marketing materials such as brochures, presentations, reports, and other printed and digital assets that effectively communicate organization's value propositions and initiatives.

● Content Calendar Management : Plan and manage the content calendar for email campaigns, social media, and corporate communications, ensuring timely and coordinated delivery of all communications.

● Collaboration : Work closely with internal teams, including outreach, operations, logistics, and client servicing to align content with broader organizational initiatives and messaging strategies.

● Analytics and Reporting : Monitor and analyze the effectiveness of content in email campaigns and corporate communications, using insights to optimize future content strategies.

REQUIRED SKILLS

● Content Creation : Exceptional writing, editing, and proofreading skills, with experience in crafting compelling content for email, corporate communications, and marketing collateral.

● Email Marketing Knowledge : Strong understanding of marketing principles, including content strategy, audience segmentation, and performance analysis.

● Impact-Driven Social Strategy : Experience in creating and scheduling intentional content that highlights our sustainability milestones and social impact stories to resonate with a global audience. Strong grasp of social media dynamics, including content planning, community management, and analyzing performance.

● Brand Management : Maintain a consistent brand voice across all content and communications.

● Project Management : Strong organizational and project management skills to manage multiple content projects and deadlines in a fast-paced environment.

● Analytical Thinking : Ability to analyze communication performance metrics and use data-driven insights to refine content strategies.

● Collaboration : Excellent communication and interpersonal skills, with the ability to work effectively across teams and departments.

PREFERRED TOOLS : HubSpot, Brevo, Google Analytics, Canva

QUALIFICATIONS

EDUCATION: Bachelor's/Master’s degree or equivalent, preferably in English, Journalism, Communications, Marketing, or a related field.

WORK EXPERIENCE : 3-4 years of experience in content writing, corporate communications, email marketing, and marketing communications.

Content Specialist

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