Position : Content Manager
Qualification : Graduate in English, journalism, communications, design or marketing
Experience : 3–6 years in content for e-commerce, performance marketing or brand, covering both copy and creative.
Location : Bangalore
Salary : 12 Lacs to 18 Lacs

Key responsibilities

* End-to-End Content Management: Own content from concept and copywriting to creative direction, production and final approval across digital channels.
* Creative Development: Create social media, CRM, LinkedIn and campaign creatives using Canva, Figma, Photoshop and AI tools, while guiding graphic designers on complex assets.
* Content Calendar Management: Develop and manage integrated performance marketing, e-commerce and CRM content calendars, ensuring timely delivery and identifying gaps or conflicts.
* Performance Marketing: Create and optimise Google, Meta, YouTube and programmatic ad content, including hooks, headlines, scripts, static creatives and video concepts for A/B testing.
* Website & SEO: Manage website content across homepage, category pages, PLPs, PDPs, blogs, FAQs and buying guides, with a strong focus on SEO and search intent.
* AEO/GEO & AI Search: Optimise content for Google AI Overviews, ChatGPT, Perplexity and Gemini through FAQs, direct answers, comparison tables and structured product information.
* E-commerce Content: Manage product listings across Amazon, Flipkart, JioMart, Meesho and quick-commerce platforms, including titles, descriptions, bullets, A+ content and keywords.
* CRM Content: Develop email, WhatsApp, SMS, push and RCS campaigns, with personalised, engaging and compliant messaging.
* LinkedIn Management: Own content strategy for Elkitch and Impex LinkedIn pages, covering brand, product, culture, industry and employer-branding content.
* Regional Content & Compliance: Manage Malayalam, Kannada and Tamil content, ensuring compliance with ASCI, platform policies, Legal Metrology and DPDP requirements.
* Brand Consistency: Maintain accurate product information and ensure all content consistently follows Impex brand guidelines and tone of voice

Content Manager

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