Content Associate - Bengali (Gyan Tv) in भारत

Role - Content Associate
Work Location - Work From Office -Bangalore 

About Lokal

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything https://jobeax.com/link/fkRWbZhyZhKdWTUp spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always https://jobeax.com/link/fQN2T4O2wKTJtyDc now operate dozens of live apps across categories like:

Edutainment & Skill Learning – practical skills and learning in regional languages ( GyanTV )
Matrimonial Matchmaking – hyperlocal, compatibility-first partner search ( Lokal Matrimony )
Agri Consulting – farmer-first advisory in local languages ( AgriLokal )
Local Jobs – blue- and grey-collar opportunities close to home ( Lokal Jobs , Sahi Jobs )
Social & Community – Place to find & post social updates ( Lokal app )
Emotional Well-being & Peer Support – safe spaces to talk and feel heard ( Dostt & Eaze )
Astrology & Guidance – instant access to trusted Astrologers via chat and voice ( AstroLokal )
Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came https://jobeax.com/link/6IekLs65lAW4U47o is the story new teammates walk into:
a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the centre — access changes https://jobeax.com/link/69yQOt086qqke0My ship fast. We learn fast. We build for https://jobeax.com/link/fDQxkkrzTeWG7QDc are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital

Role Overview:

We’re looking for a Content Associate to own the end-to-end content lifecycle, including ideation, production, creator coordination, QC, and performance analysis.

The role requires a content-owner mindset, strong understanding of audience, trends, storytelling, and content performance, with the ability to use data and AI tools to improve content quality and engagement.

Key Responsibilities

• Create and execute short-form learning and edutainment content for Gyan TV
• Develop content ideas and formats based on trends, audience needs, and performance.
• Work with writers, editors, and creators from ideation to final output.
• Identify and manage relevant content creators.
• Review scripts, hooks, thumbnails, edits, and final videos.
• Track content metrics and optimize topics, formats, storytelling, and engagement.
• Conduct content audits and identify improvement opportunities.
• Use AI tools for research, ideation, QC, analysis, and production.
• Collaborate with Product and Marketing teams to improve content consumption.

Requirements:

• Bachelor’s degree in any discipline from a recognized university
• 2–5 years of experience in digital content, short-form content, media, edutainment, or creator-led content..
• Strong understanding of hooks, retention, storytelling, CTAs, and visual content.
• Experience working with creators or content production teams.
• Comfortable with content analytics and performance metrics.
• Hands-on understanding of AI-assisted content workflows.
• Strong proficiency in the relevant vernacular language Bengali and working English.
• Strong creative judgement with a content ownership mindset.