A new-age health insurance company is looking for a talented Corporate Communications - Manager to join our Marketing team in Mumbai.
Identifying and creating integrated media opportunities for brand so as to enhance brand imagery, visibility and credibility to build desired brand opinion and influence consumer behavior.

This role will involve the management of a wide spectrum of Media relation activities, media communication campaign, community relations and Crisis communications. The individual must have prior experience in PR, digital communication -influencer marketing, from a reputed organization as this role is a hands-on role.

Directing operations for external communications area to ensure the delivery of consistent messages to all external stakeholders, particularly through media.
Assist / Create/identify series of relevant and appropriate brand PR opportunities to enhance brand Imagery, credibility and visibility to influence consumer behavior and help create a positive disposition towards brand
Documenting communications processes, including branding, planning and maintenance of a communications calendar, and planning end-to-end workflows.
Content development and editing – press release, articles, FAQS, briefing documents, etc. Assessing organizational data and information to compile relevant information for the organization‘s external responses.
Support Brand marketing with impactful and focus features on brand attributes and communicate key brand messages
Developing tactical and operational plans for communications strategies to enhance the culture of excellence and innovation across the enterprise
workflow, performance, and compliance), as well as ensuring achievement of the goals within established timelines and budgets.
Communication and liaising with internal stakeholders along with external agencies
Identify and develop influencer marketing as a key channel of brand advocacy – managing end to end influencer campaigns- content, scripting, creative visualization, liaising with agencies to curate relevant content for brand exposure
Deployment and tracking a crisis strategy in liaison with the internal teams, product brand custodians including legal
Interact with internal stakeholders to ensure brand dialogue and communication
Assist in managing PR agency output and to enhance brand reputation, imagery and influence.

Post – Graduate in any field. Masters in Corp Communication / Journalism / Public Relations is an added advantage Experience

Total relevant experience of 4-5 years, preferably in the health insurance category Functional Competencies
Excellent communication skills – written and verbal
Creative, analytical ability
Understands the media landscape and is well networked with media both print as well as digital
Hands on experience of social media, web technologies, creative and presentation tools
Follows trends and implements best practices in employee engagement and influencer (both online and offline) engagement
Ability to understand the business holistically, its financial, legal and operational underpinnings and what it takes to make it profitable
Experience of managing communications agencies or an agency client servicing team
Experience in handling scale influencer campaigns and content

Communications Planning Coordinator

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