CMS & Ecommerce Platform Lead (Wordpress, Shopify, Sanity, Webflow)

Location: Pune, India
Type: Full-time

About the Role

We're looking for a CMS & Ecommerce Lead to own our website content platform and online storefront end-to-end. You'll manage everything from site architecture and content operations to product merchandising, checkout experience, and conversion optimization. This is a hybrid technical/operational role for someone who's equally comfortable managing/developing a CMS content model and analyzing funnel drop-off on the product listing page.

What You'll Do

CMS & Content Operations

Own the CMS platform — traditional or headless (e.g., Shopify, WordPress, Webflow, Contentful, Sanity, Strapi, Magento) including architecture, templates, and content governance
Evaluate and drive decisions around headless/composable CMS architecture where it improves flexibility, omnichannel delivery, or front-end performance
Manage the site's information architecture, ensuring content is structured for scalability, SEO, and reusability across pages/components
Manage integrations between the CMS and other tools (analytics, personalization, marketing automation, CRM)
Evaluate and recommend CMS platform upgrades, migrations, or replacements as the organization scales
Troubleshoot CMS bugs and liaise with engineering/dev teams on more complex technical issues
Ensure the website meets accessibility standards (WCAG 2.1/2.2 AA), auditing templates, components, and content for issues like alt text, color contrast, keyboard navigation, and semantic markup
Manage content modeling and API-driven content delivery for headless implementations, partnering closely with front-end engineering on consumption of the content API
Define and maintain information architecture, taxonomy, and metadata standards across the site, structured for reuse across web, app, and other channels
Manage the publishing workflow and QA process for landing pages, campaigns, and product content
Manage site publishing, domain, DNS, and SSL/hosting configuration, ensuring the site is live, secure, and correctly pointed across environments
Monitor site performance, page speed, and technical SEO health related to CMS configuration
Train internal teams on CMS usage and maintain documentation/best practices

Ecommerce & Storefront Management

Own the online storefront experience — product listing pages, collection pages, checkout flow, and merchandising
Manage product catalog setup, categorization, pricing rules, and inventory sync with backend systems (ERP/OMS)
Own site merchandising calendar — homepage takeovers, collections, promotions, and seasonal campaigns
Monitor site performance, page speed, and mobile experience, partnering with engineering on fixes
Manage integrations between the storefront and third-party tools (payments, reviews, personalization, email/SMS, analytics)

Cross-functional

Partner with design and engineering on new page templates, storefront features, and platform upgrades
Collaborate with marketing on landing page builds for campaigns and promotions

What We're Looking For

6+ years managing a CMS and/or ecommerce platform, including experience with both traditional and headless/composable systems (e.g., Contentful, Sanity, Strapi, Shopify Plus, Magento, BigCommerce, Wordpress, WooCommerce)
Understanding of headless/composable architecture and API-driven content delivery (REST/GraphQL), and when it's the right fit vs. a traditional monolithic CMS
Hands-on experience with product catalog management, merchandising, and promotions setup
Hands-on experience with templates, architecture, taxonomy, and metadata standards across the site
Hands-on experience in JavaScript/Liquid, php language (or platform-equivalent templating language)
Solid understanding of HTML/CSS; comfortable with light template/theme edits
Experience running or analyzing A/B tests and CRO experiments
Strong analytical skills — comfortable in GA4/analytics tools, hubspot, interpreting funnel and conversion data
Working knowledge of hosting, publishing website, domain management, DNS configuration, and SSL/certificate setup and renewal
Working knowledge of web accessibility standards (WCAG 2.1/2.2) and experience auditing or remediating sites for compliance
Detail-oriented with a strong QA mindset, especially around checkout and payment flows
Project management skills to juggle multiple stakeholders (marketing, design, engineering, ops)

Nice to Have

Experience with a CMS-to-ecommerce migration or replatform to a headless/composable stack
Familiarity with headless cms and decoupling front-end from back-end logic
Experience with international/multi-currency or multi-language storefronts
Familiarity with personalization or recommendation engines
Custom plugins, widgets development

CMS & Ecommerce Platform Lead

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