About us
Welcome to Swiss Beauty, the fastest-growing beauty and cosmetics brand in India. Established in 2013, Swiss Beauty aims to be the ultimate companion and BFF of every makeup lover, transforming beauty routines into extraordinary experiences. With a focus on Indian beauty needs, we merge global cosmetic standards with our expertise to create highly innovative, long-lasting, and comfortable products. Our mission is to elevate beauty to Swiss standards and offer game-changing products that set new benchmarks in the industry. We believe that makeup knows no boundaries and is for everyone. Join us on this remarkable journey as we redefine beauty norms and celebrate individuality.
About the Role:
We are looking for an experienced and result-oriented Cluster Manager – North to lead and drive the performance of Swiss Beauty’s Exclusive Brand Outlet (EBO) kiosks across the North region.
The role will be responsible for managing cluster-level sales, retail operations, team performance, visual merchandising, inventory, customer experience, and overall profitability of the assigned EBO kiosk network. The ideal candidate should have strong experience in beauty & cosmetics with a proven track record of managing multiple stores/kiosks.
Key Responsibilities
1. Business & Sales Management
- Own the sales targets and business performance of the assigned EBO kiosks across the North region.
- Drive like-for-like growth, conversion, average transaction value (ATV), units per transaction (UPT), and overall productivity.
- Develop and execute cluster-level sales plans to achieve monthly, quarterly, and annual targets.
- Identify opportunities for business growth through local activations, promotions, events, and customer engagement initiatives.
- Monitor store-wise performance and implement corrective actions wherever required.
2. Retail Operations
- Ensure smooth and consistent operations across all assigned EBO kiosks.
- Maintain adherence to Swiss Beauty’s SOPs, operational standards, grooming guidelines, and customer service protocols.
- Conduct regular store visits and audits to identify operational gaps and ensure timely closure.
- Ensure optimum manpower deployment and adherence to attendance and operational discipline.
- Coordinate with internal teams for store launches, relocations, renovations, and other retail initiatives.
3. Team Management & Development
- Lead, motivate, and develop Store Managers / Beauty Advisors / Sales Associates across the cluster.
- Set clear individual and store-level targets and monitor performance regularly.
- Conduct regular reviews, coaching sessions, and on-the-job training.
- Identify high performers and build a strong internal talent pipeline.
- Ensure adequate staffing and support recruitment and onboarding of retail personnel.
4. Inventory & Stock Management
- Ensure optimum stock availability across all EBO kiosks.
- Monitor inventory levels, stock ageing, fast- and slow-moving SKUs, and stock replenishment.
- Minimize stock-outs, excess inventory, damages, and shrinkage.
- Coordinate with supply chain and warehouse teams to ensure timely replenishment.
- Ensure proper stock handling and inventory accuracy at store level.
5. Visual Merchandising & Brand Standards
- Ensure all kiosks consistently adhere to Swiss Beauty’s VM and brand guidelines.
- Drive effective product visibility, display standards, launches, and promotional communication.
- Ensure new launches and priority products receive appropriate visibility.
- Conduct regular VM audits and implement corrective actions.
6. Customer Experience
- Ensure a high-quality and consistent customer experience across all EBO kiosks.
- Monitor customer feedback and address service-related issues promptly.
- Drive customer engagement, product trials, cross-selling, and upselling.
- Ensure Beauty Advisors are well trained on product knowledge and selling techniques.
7. MIS, Analytics & Reporting
- Track daily, weekly, and monthly sales performance of the cluster.
- Analyse store-wise KPIs and identify trends, gaps, and opportunities.
- Prepare regular business reviews and performance reports for senior management.
- Track key metrics such as sales achievement, productivity, conversion, ATV, UPT, footfall, inventory, and manpower productivity.
8. Stakeholder Management
- Work closely with Sales, Marketing, VM, HR, Finance, Supply Chain, and Training teams.
- Coordinate with mall/high-street partners and landlords wherever required.
- Support new store expansion and identification of potential locations in the North region.
Key Performance Indicators (KPIs)
- Cluster sales achievement and growth
- Like-for-like sales growth
- Store-wise productivity
- Conversion rate
- ATV and UPT
- Footfall and customer engagement
- Inventory availability and stock ageing
- Shrinkage and operational compliance
- Manpower productivity and attrition
- Customer satisfaction
- New store launch performance
Candidate Profile
- Experience: 5–10 years of experience in retail, preferably with multi-store / cluster management experience.
- Experience in beauty, cosmetics, fashion, lifestyle, FMCG, or consumer retail will be preferred.
- Graduate/MBA in Retail, Sales, Marketing, or a related discipline preferred.
- Strong understanding of retail sales, store operations, team management, and commercial KPIs.
- Proven ability to manage multiple locations and geographically distributed teams.
- Strong analytical, communication, negotiation, and problem-solving skills.
- Willingness to travel extensively across the assigned North India cluster.
Core Competencies
- Retail & Sales Management
- Multi-store / Cluster Management
- Team Leadership
- Business & Commercial Acumen
- Customer Experience
- Inventory Management
- Visual Merchandising
- Performance Analytics
- Stakeholder Management
- Execution & Problem Solving