Vacancy description
Pocket FM
India, Bengaluru
Category Manager - Commissioning in Bengaluru, India is listed on Jobeax. Browse 30,000+ vacancies available.
At Pocket, we've seen exponential growth in content consumption, category expansion, and user scale - further strengthening our ambition to build the world's largest audio entertainment ecosystem. Backed by long-term capital and a clear product vision, we are now focused on bringing in the next generation of leaders who can shape our content engine with both creativity and analytical rigor.
This role is for someone who can lead a category end-to-end: transforming raw stories into scalable IP, driving commissioning strategy, and ensuring only high-potential content makes it into our slate. Success requires navigating ambiguity, partnering cross-functionally with performance, creative, and business teams, and making decisions grounded in data, not opinion. Thriving at Pocket demands high IQ and EQ, commercial thinking, and the ability to influence senior leadership while maintaining a builder's mindset.
We offer full ownership: from testing and validating ideas to green-lighting stories that will shape the future of our platform. We don't expect past experience in identical problems—what matters is adaptability, intellectual humility, analytical sharpness, and the ability to break unprecedented problems into structured, solvable components.
We're solving for a content commissioning engine that drives measurable business growth, not just higher volume. Optimizing content for reach and engagement: Data-driven commissioning: Replace subjective judgment with rigorous testing—small-scale content pilots on Meta measure both creative appeal and Cost Per Install (CPI). Use data to separate 10x winners from low-return concepts, ensuring investments flow to ideas with clear scale potential
Maximizing financial efficiency: Only greenlight content that demonstrates a strong probability of profitable CPI-to-Lifetime Value (LTV) ratios, preventing large investments in high-cost, low-return IP
Uncovering high-impact content: In essence, we're building a system where creative intuition meets hard business metrics, ensuring every piece of content has a clear path to driving engagement and revenue.
1-4 years of experience in growth/ business roles with high operational excellence
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