The Business Development Manager (BDM) / New Age Sales Manager will serve as the analytics and business effectiveness partner to the Zonal Manager. The role is responsible for driving data-led decision-making, enhancing sales productivity, identifying growth opportunities, strengthening performance governance, and championing digital transformation initiatives across the zone.
The incumbent will act as the single point of contact for business analytics, performance tracking, market insights, sales effectiveness, and adoption of digital tools to improve business outcomes.
Key Responsibilities
1. Business Analytics & Performance Management
Act as the single source of truth for all zonal business data, analytics, dashboards, and performance reporting.
Monitor and analyze key business KPIs including: Primary Sales, Secondary Sales, Product-wise Performance, Distributor Performance. Market Development Initiatives, Retail Growth Drivers, Retailer & Mechanic Loyalty Programs, Digital Adoption Metrics and Sales Team Productivity Indicators
Develop and continuously enhance business dashboards to enable real-time decision making.
Ensure accuracy and integrity of business data through regular validation and reconciliation with Head Office reports.
Proactively identify performance gaps, key trends, risks, and growth opportunities through data-driven insights.
2. Strategic Decision Support to Zonal Manager
Partner closely with the Zonal Manager in driving business performance and growth initiatives.
Provide actionable insights on: Territory-wise performance gaps, Distributor opportunities, Category and product interventions, Market opportunities, Emerging business trends and Competitive developments
Facilitate structured monthly, quarterly, and annual business reviews.
Create performance scorecards, management dashboards, review decks, and executive presentations.
Support strategic planning and execution of business priorities for the zone.
3. Sales Productivity & Capability Enablement
Provide analytical support to field sales teams through meaningful reporting, visualization, and insight generation.
Design and deploy tools, trackers, and automated reports to improve field team effectiveness.
Enable sales teams to Review territory performance, Track target achievement, Evaluate distributor effectiveness, Monitor retailer coverage and Identify opportunity pockets and growth levers
Minimize manual reporting efforts by increasing automation and self-service analytics.
4. Digital Transformation & Technology Adoption
Serve as the zonal champion for digital transformation initiatives.
Collaborate with IT, Digital, Analytics, and Sales Excellence teams for: Business requirement gathering, User acceptance testing (UAT) and Deployment and adoption of digital solutions
Drive implementation and adoption of sales automation, CRM, and analytics platforms.
Support capability building initiatives focused on analytics, digital tools, and technology-driven decision making.
Preferred Industries
Retailing
Automotive Industry
Retail
Education Qualification
MBA; Bachelor of Engineering
General Experience
8 to 10 Years of experience in Automotive / Retail strategy require
Critical Experience
Desired Competencies
Business & Functional Skills
Strong understanding of Sales & Distribution Management
Business Performance Management
Channel & Distributor Management
Sales Analytics and Insight Generation
Commercial Acumen
Market Development
Technology & Digital Skills
Advanced Microsoft Excel
Power BI / Tableau / Business Intelligence Platforms
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