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Sales Specialist / Business Development Manager

Automation Portfolio (BMS + Field Devices: Valves, Actuators & Sensors)

Role Purpose

The Sales Specialist (Business Development Manager) is responsible for driving sales growth, market development, product strategy, and business expansion for the Automation portfolio, including Building Management Systems (BMS), Valves & Actuators, Sensors, and associated field devices.

This role combines strategic business planning, market intelligence, consultant engagement, sales enablement, portfolio management, and cross-functional leadership to strengthen market presence, increase market share, achieve revenue targets, and ensure product excellence throughout the product lifecycle.

Key Responsibilities

1. Domain & Application Expertise:

- Strong know-how in Building Management Systems and Field Devices (Valves & Actuators, Sensors etc) to support solution development and technical sales.

- Ensure compliance with relevant codes, standards, and customer specifications.

2. Business Development & Consultant Engagement:

- Drive engagement with consultants, specifiers, designers, and key influencers to secure product specifications and create sustained product pull-through opportunities.

- Strengthen brand presence through targeted business development initiatives and improve market share.

- To build, motivate, develop, coach and train sales personnel with the correct skill sets for competency development for value selling.

- Support field teams with joint customer visits, design clarifications, and objection handling.

3. Market Intelligence & Strategy Development:

- Conduct detailed market assessments, competitive benchmarking, and trend analysis.

- Develop a structured Go-To-Market (GTM) plan with clear deliverables, timelines, and measurable outcomes to increase market share.

- Identify new industry segments, applications, and market potential for portfolio expansion.

4. Sales & Revenue Growth

- Achieve assigned Order Intake and Revenue targets for the product segment. Develop and monitor regional and national sales strategies aligned with business objectives.

- Support field teams with joint customer visits, design clarifications, and objection handling.

- Increase in profitability with consultative selling and price control.

5. Standardization of Sales Tools & Collaterals

- Create and standardize presentations, value propositions, sales arguments, technical datasheets, whitepapers, references, and other materials.

- Establish a comprehensive Sales Kit to ensure consistent communication across the organization.

6. Marketing Program Execution

- Plan and execute marketing activities such as consultant seminars, customer workshops, exhibitions, etc.

- Manage the marketing budget effectively to maximize brand visibility and lead generation.

7. Product Portfolio Strategy & Lifecycle Management

- Define roadmap for new product introductions, enhancements, and phaseouts.

- Identify product gaps and recommend enhancements to strengthen competitiveness, align with respective stakeholders for product improvements.

- Support product lifecycle activities, market launches, and business plan development.

8. Sales Governance & Review Mechanisms

- Strengthen long-term relationships to enhance customer satisfaction and business continuity.

- Build strong internal and external networks across sales, marketing, consultants, and partners.

- Conduct scheduled review meetings with regional teams to assess progress, identify gaps, and support opportunity transfer.

- Drive collaboration and synergy across regions to ensure alignment with organizational goals.

Qualifications & Experience

B-tech- Bachelor's degree in Engineering

~12-14 years’ experience in Building Managements System, Valves and actuators, or related domain.

Strong experience in business development, sales, or product management.

This role is based in Gurgaon, where you’ll get the chance to work with teams impacting entire cities, countries – and the shape of things to come.

Make your mark in our exciting world of Siemens

We’re Siemens. A collection of over 379,000 minds building the future, one day at a time in over 200 countries. We're dedicated to equality and we welcome applications that reflect the diversity of the communities we work in across Gender, LGBTQ+, Abilities & Ethnicity. All employment decisions at Siemens are based on qualifications, merit and business need. Bring your curiosity and imagination, and help us shape tomorrow.

Find out more about Smart Infrastructure at: and about Siemens careers at:

Business Development Manager - Automation

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