Vacancy description
ABS Limited
Bangalore, भारत
Here is a detailed, professional Job Description (JD) for a Business Development Executive (BDE) that you can use for recruitment, job portals, LinkedIn, or internal HR documentation. It is suitable for a company looking to grow its customer base, generate leads, and increase revenue.
Job Title: Business Development Executive
Department: Sales & Business Development
Employment Type: Full-Time
Experience: 2–5 years (flexible based on business requirements)
Location: Bangalore
Reporting To: Business Development Manager / Sales Manager / Head of Business Development
Compensation: Competitive salary plus performance-based incentives
We are looking for a proactive, result-oriented, and customer-focused Business Development Executive to support the company's growth by identifying new business opportunities, generating qualified leads, building strong client relationships, and converting prospects into customers.
The ideal candidate should have excellent communication and negotiation skills, a strong sales mindset, and the ability to understand customer requirements and present suitable products or services. The candidate will be responsible for prospecting, outreach, lead qualification, sales presentations, follow-ups, and maintaining an effective sales pipeline.
This role requires a self-motivated individual who can work independently, achieve assigned sales targets, and collaborate with internal teams to drive business growth.
Identify potential customers through online research, business directories, LinkedIn, industry databases, networking events, referrals, and other relevant channels.
Build and maintain a database of prospective clients and decision-makers.
Conduct outbound prospecting through telephone calls, emails, LinkedIn messages, and other approved communication channels.
Respond promptly to inbound enquiries and marketing-generated leads.
Qualify leads based on customer needs, budget, decision-making authority, and purchase timelines.
Maintain a consistent pipeline of qualified business opportunities.
Identify new markets, customer segments, and business opportunities.
Understand the company's products and services and communicate their value to prospective customers.
Conduct introductory meetings, product demonstrations, presentations, and sales discussions.
Prepare quotations, proposals, presentations, and commercial offers in coordination with relevant teams.
Follow up with prospects throughout the sales cycle to improve conversion rates.
Address customer questions, objections, and concerns professionally.
Negotiate commercial terms within approved pricing and discount policies.
Achieve monthly, quarterly, and annual lead-generation, meeting, and revenue targets.
Support the closure of new business deals and contribute to overall revenue growth.
Establish and maintain positive relationships with prospective and existing clients.
Understand customer requirements and recommend appropriate solutions.
Maintain regular communication with prospects and customers.
Ensure timely responses to customer enquiries and coordinate resolution of issues.
Identify opportunities for repeat business, upselling, cross-selling, and referrals.
Maintain a professional and customer-centric approach throughout the sales process.
Research industry trends, market demand, customer segments, and emerging opportunities.
Identify potential competitors and understand their offerings, pricing, and positioning.
Gather market intelligence and customer feedback to support business planning.
Share insights with the sales and marketing teams to improve outreach strategies.
Recommend new prospecting channels and approaches to improve lead quality.
Maintain accurate and up-to-date prospect, lead, and opportunity records in the CRM system or designated tracking tool.
Record calls, meetings, emails, follow-ups, customer requirements, and sales progress.
Track leads through each stage of the sales funnel.
Prepare daily, weekly, and monthly sales activity reports.
Forecast potential sales and highlight opportunities that require management support.
Ensure timely follow-ups and minimize lead leakage.
Work closely with marketing teams to follow up on campaigns and convert marketing-qualified leads.
Coordinate with product, technical, operations, finance, and customer support teams as required.
Provide customer and market feedback to improve products, services, and sales messaging.
Support preparation for client meetings, presentations, proposals, and business reviews.
Follow company policies, ethical sales practices, and applicable data-protection requirements.
Excellent verbal and written communication skills.
Strong interpersonal and relationship-building abilities.
Persuasion, negotiation, and objection-handling skills.
Lead generation, prospecting, and sales conversion capabilities.
Good presentation and pitching skills.
Strong follow-up discipline and time-management skills.
Ability to understand customer needs and communicate business value.
Target-oriented approach with a strong sense of ownership.
Problem-solving skills and willingness to learn.
Ability to work independently and as part of a team.
Proficiency in Microsoft Office, particularly Excel and PowerPoint.
Familiarity with CRM platforms such as Salesforce, HubSpot, Zoho CRM, or similar tools.
Ability to use LinkedIn and online research tools for prospecting.
Basic understanding of sales funnels, lead qualification, and pipeline reporting.
Familiarity with email outreach, video meetings, and digital communication tools.
Education
Bachelor's degree in Business Administration, Marketing, Commerce, Management, or a related discipline.
Candidates from other educational backgrounds may also be considered if they demonstrate strong communication and sales capabilities.
Experience
Freshers with strong communication, interpersonal, and learning skills may apply.
1–3 years of experience in business development, inside sales, field sales, lead generation, or customer acquisition is preferred.
Experience in B2B or B2C sales, depending on the company's business model, will be an advantage.
Prior experience with CRM tools and achieving sales targets is desirable.
Performance will be evaluated against agreed targets, including:
Number of qualified leads generated.
Number of prospecting calls, emails, and outreach activities.
Number of client meetings and product demonstrations scheduled.
Lead-to-opportunity and opportunity-to-customer conversion rates.
Revenue generated and new customers acquired.
Sales pipeline value and accuracy of sales forecasts.
Follow-up completion rate and CRM data accuracy.
Customer engagement, satisfaction, and retention contributions.
Achievement of monthly and quarterly sales targets.
Specific targets will be established based on the company's industry, average deal size, sales cycle, and business objectives.
The successful candidate should be:
Self-motivated, confident, and enthusiastic.
Persistent without being overly aggressive.
Professional and customer-oriented.
Comfortable interacting with customers and business stakeholders.
Resilient when handling rejection and sales challenges.
Organized, disciplined, and accountable for results.
Adaptable and eager to learn new products, markets, and sales techniques.
Based on performance and business requirements, the candidate may progress to positions such as:
Senior Business Development Executive
Business Development Manager
Key Account Manager
Sales Manager
Regional Business Development Manager
Head of Business Development
Competitive compensation and performance-based incentives.
Structured onboarding and product training.
Opportunities to develop sales, negotiation, and client-management skills.
Exposure to new markets, industries, and business opportunities.
A performance-oriented and collaborative work environment.
Career development and advancement opportunities based on results.
We welcome applications from candidates with the right attitude, communication skills, and motivation to succeed. Selection will be based on relevant skills, qualifications, experience, and demonstrated suitability for the role.
Interested candidates may submit their updated resume along with relevant details about their education, work experience, communication skills, and sales or business development achievements.
Note: The responsibilities, experience requirements, compensation, and performance targets may be adjusted to suit the company's specific business model and hiring needs.
To make this JD more effective for recruitment, tailor it to the actual role:
B2B business development: Emphasize corporate prospecting, decision-maker engagement, proposals, and account acquisition.
B2C business development: Emphasize customer enquiries, conversion, product demonstrations, and direct sales.
IT or services company: Emphasize client acquisition, service pitching, meetings, and proposal coordination.
Field sales: Add territory visits, in-person meetings, travel requirements, and field targets.
Inside sales: Emphasize phone calls, email outreach, LinkedIn prospecting, and virtual meetings.
One important point: A Business Development Executive role should have measurable, realistic targets, but the JD should distinguish between activity targets (calls and meetings), pipeline targets (qualified opportunities), and actual sales results (revenue and new customers).
If you tell me what type of business the company operates—for example, IT services, recruitment, real estate, education, manufacturing, or another industry—I can tailor this into a more specific, ready-to-publish JD.
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