Brand Planning Executive in Bengaluru, India

We are looking for a Brand Manager to own and grow a portfolio within our Personal Care / BabyCare business. This is a high-visibility role reporting into the Category Manager, requiring end-to-end ownership of brand strategy, portfolio planning, and go-to-market execution across offline, e-commerce, and quick-commerce channels — with a strong focus on performance marketing.
Develop annual brand plans: portfolio architecture, pricing/pack strategy, and seasonal go-to-market calendars.
Lead new product/pack development in collaboration with R&D, packaging, and design teams — from consumer insight to launch.
Own performance marketing for the portfolio — plan, execute, and optimize campaigns across Meta, Google, and marketplace ad platforms (Amazon Ads, Blinkit/Zepto/Instamart ads), with a focus on ROAS, CAC, and funnel conversion.
Manage e-commerce brand presence end-to-end — PDP optimization, content, ratings/reviews, and marketplace visibility on Amazon and quick-commerce platforms.
work with creative and media agencies on campaign development and performance tracking.
Present business reviews, brand health metrics, and growth plans to senior leadership.
MBA from a Tier-1 or Tier-2 B-School.

• 4-5 years of Brand Management experience, preferably in FMCG/personal care/baby care categories.
• Hands-on e-commerce experience — managing brand presence, PDPs, and growth on Amazon and/or quick-commerce platforms.
• Hands-on experience with brand campaign development, agency management, and consumer research.
• Strong analytical skills — comfortable with market share data, sales MIS, and ROI analysis.
• Excellent stakeholder management and cross-functional collaboration skills (Sales, Supply Chain, R&D, Finance).

Ownership of a growing, high-priority portfolio within India's leading baby care brand.