ROLE – BDS Content Management Specialist
TEAM – Business Development Services
LEVEL – Senior Associate

Department Profile:
Morgan Stanley Investment Management (MSIM), together with its investment advisory affiliates, has $2 Trillion in assets under management or supervision as of March 2026. Morgan Stanley Investment Management strives to provide long-term investment performance, service, and a comprehensive suite of investment management solutions to a diverse client base, which includes governments, institutions, corporations, and individuals worldwide.

Team Overview:
Business Development Services serves as a critical business enablement function supporting the creation, governance, maintenance, automation, and distribution of due diligence, consultant database entries and responses to requests for information/proposal from existing clients, prospects and consultants globally and across asset classes. The team collaborates with subject matter experts to create deliverables in a timely and efficient way.

Position Overview :
The Content Management Specialist is responsible for maintaining the organization's proposal knowledge base within strategic proposal management platforms. This role partners with subject matter experts, proposal writers, product teams, compliance, and marketing to ensure reusable content is accurate, current, searchable, and optimized for AI-assisted proposal generation.

Key Responsibilities:
Content Management
• Maintain content library within Loopio, or equivalent platforms
• Review, edit, and publish approved responses
• Create new content in line with firm best practices
• Facilitate updates to library from completed projects
• Archive outdated content
• Manage content lifecycle and expiration dates
• Apply metadata, tags, taxonomy, and categorization standards
Quality Assurance
• Ensure consistency of language and branding
• Validate factual accuracy
• Coordinate periodic content reviews with SMEs
• Track stale content and ownership
Proposal Technology
• Administer content libraries
• Configure folders, permissions, and workflows
• Support template maintenance
• Troubleshoot user issues
• Assist with platform upgrades and testing AI Content Optimization
• Structure responses for optimal AI retrieval
• Improve tagging to enhance semantic search
• Create modular, reusable content

Qualifications:
• 6–9 years in proposal management, knowledge management, or content management in asset management
• Experience with Loopio, Responsive, Qvidian, or similar platforms
• Strong editing skills
• Understanding of proposal best practices
• Experience working with cross-functional teams

WHAT YOU CAN EXPECT FROM MORGAN STANLEY:

At Morgan Stanley, we raise, manage and allocate capital for our clients – helping them reach their goals. We do it in a way that’s differentiated – and we’ve done that for 90 years. Our values - putting clients first, doing the right thing, leading with exceptional ideas, committing to diversity and inclusion, and giving back - aren’t just beliefs, they guide the decisions we make every day to do what's best for our clients, communities and more than 80,000 employees in 1,200 offices across 42 countries. At Morgan Stanley, you’ll find an opportunity to work alongside the best and the brightest, in an environment where you are supported and empowered. Our teams are relentless collaborators and creative thinkers, fueled by their diverse backgrounds and experiences. We are proud to support our employees and their families at every point along their work-life journey, offering some of the most attractive and comprehensive employee benefits and perks in the industry. There’s also ample opportunity to move about the business for those who show passion and grit in their work.

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Morgan Stanley is an equal opportunity employer committed to building and maintaining a workforce that is diverse in experience and background. Our recruiting efforts reflect our strong commitment to a culture of inclusion, where individuals are hired, developed, and advanced based on their skills and talents.

Our workforce reflects a broad cross-section of the global communities in which we operate, bringing a variety of backgrounds, talents, perspectives, and experiences.

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BDS Content Management Specialist, Senior Associate, Investment Management

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