About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra , SoftwareAdvice , and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— ( P erformance + E ntrepreneurship + A uthenticity + K indness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

About The Role

G2 is looking for an Associate, Operations to join our Buyer Research Operations team. In this role, you will manage daily lead processing, buyer validation, and secondary research for the Pay-Per-Lead (PPL) program. In this role, you will streamline lead qualification and execute vital operational workflows to directly drive G2's PPL revenue growth.

In This Role, You Will:

Execute Daily Lead Processing & Buyer Research Operations

Execute secondary research and leverage databases to identify/quality buyer information supporting PPL business.
Validate buyer information and discover new contact details online (e.g., via LinkedIn, ZoomInfo, or company websites and other identified databases) to expand the PPL qualification process.
Identify high-relevance leads for the sales team to pursue for product offerings.
Leverage data triangulation and high-quality research to identify new target associations for Partner expansion programs.
Maintain strict quality standards and accuracy while meeting target turnaround times and throughput SLAs.

Vendor Research, Profiling & Catalog Management

Conduct secondary research to map software products across vendors and identify relevant points of contact (POCs).
Create comprehensive company snapshots capturing vendor capabilities and key insights to empower sales rep execution.

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.

Strong secondary research and data triangulation skills.
Basic technology and software knowledge.
Intermediate Excel proficiency.
Experience with sales intelligence tools (e.g., D&B, ZoomInfo, LinkedIn Sales Navigator).
Excellent written and verbal communication.

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here .

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How We Use AI Technology in Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.

Your Choice Matters: If you would prefer that your application be reviewed without AI assistance, you can opt out by entering your email address in the email entry field at the bottom of the Automated Processing Legal Notice. Choosing to opt out will not disadvantage your application in any way—we will ensure your materials receive a thorough manual review by our hiring team.
For additional details about how we handle your information throughout the application process, please review G2's Applicant Privacy Notice .

Associate, Operations

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