Direct Sales Associate

Purpose of the Role

To generate leads and drive customer acquisition through outbound and inbound tele-calling, promoting company products/services and converting prospects into confirmed bookings/sales under supervision.

Key Responsibilities

Make outbound calls to prospective customers from provided databases/leads.
Handle inbound customer queries and provide accurate information on products, packages, and offers.
Explain pricing, promotions, and terms clearly to prospective customers.
Follow the sales script/pitch and adhere to call quality and compliance guidelines.
Update call outcomes, customer details, and follow-up status in the CRM/system accurately.
Achieve daily/weekly call and conversion targets as assigned.
Coordinate with the Executive/Team Lead for escalations or complex customer queries.
Follow up with warm leads and past inquiries to convert them into sales.
Maintain professionalism, courtesy, and product knowledge on every call.
Adhere to Do Not Disturb (DND) and telecalling regulatory guidelines.

Eligibility / Qualifications

Minimum Graduate (any stream).
Freshers eligible; prior telecalling/BPO/sales experience preferred.
Good verbal communication skills in English/Hindi; regional language knowledge an advantage.
Basic computer skills (CRM, MS Office/Excel).
Confident, persuasive, and target-driven attitude.

Skills to be Developed

Tele-sales pitching and objection handling
CRM and lead management
Product and pricing knowledge
Call quality, tone, and compliance adherence
Target and performance orientation

Working Conditions

Office-based, fixed/rotational shifts depending on business hours.
Extended periods on calls in a target-driven, metrics-monitored environment.

Progression

Based on performance and target achievement, may be promoted to Direct Sales Executive.

Direct Sales Executive

Purpose of the Role

To independently manage tele-sales operations, drive higher-value conversions, mentor junior associates, and contribute to achieving departmental sales targets through effective lead management and customer relationship handling.

Key Responsibilities

Handle outbound/inbound tele-calling for lead generation, follow-ups, and closures.
Manage a higher volume/value of leads and negotiate pricing/packages within approved limits.
Build and maintain relationships with repeat customers, agents, or corporate leads as applicable.
Guide and mentor Direct Sales Associates on pitching, objection handling, and CRM usage.
Monitor call quality and provide feedback to associates to improve conversion rates.
Analyze call/lead data to identify trends and improve targeting strategies.
Coordinate with marketing for lead flow and with operations/front office for booking confirmations.
Ensure accurate and timely reporting of sales figures, pipeline status, and forecasts.
Resolve escalated customer complaints and ensure high service standards.
Ensure adherence to telecalling compliance, DND, and data privacy regulations.

Eligibility / Qualifications

Minimum Graduate; 1–3 years of tele-sales/telecalling experience preferred.
Strong verbal and written communication skills in English/Hindi; additional languages an advantage.
Proficiency in CRM systems and MS Office/Excel.
Strong negotiation, persuasion, and relationship-building skills.

Skills to be Developed / Applied

Advanced sales negotiation and closing techniques
Team coaching and call quality monitoring
Lead analytics and pipeline management
Customer relationship management
Cross-functional coordination with marketing and operations

Working Conditions

Office-based, fixed/rotational shifts depending on business hours.
Target-driven, metrics-monitored environment with regular performance reviews.

Progression

Based on performance, may progress to Team Lead / Assistant Manager – Direct Sales.

Associate/ Executive

Start with your email