Job description -

Key responsibilities and measurable outputs

A. Media relations and earned coverage

• Build and maintain relationships with lifestyle, luxury, business, travel and society media. 150+ active contacts by month 6; 10 new editor relationships per quarter.

• Draft and distribute press releases, media kits and statements. 4+ releases a month; 100% HQ-approved; zero factual errors.

• Secure features, interviews and mentions. 8–12 tier-1/tier-2 placements a month by month 6; 70%+ positive or neutral sentiment.

• Run media hosting and press previews. 1 a month; 60%+ attendance of invited media.

B. Events and launch publicity

• Plan PR for member events, collaborations, launches and anniversaries. Plan shared 3 weeks ahead; 5+ media/influencers and 2 coverage pieces per major event.

• Manage VIP, celebrity and media guest lists. 90%+ list accuracy; 50%+ RSVP conversion.

• Handle on-ground media and content capture. Coverage report within 5 working days for every event.

C. Influencer, celebrity and partnership engagement

• Identify, vet and manage luxury lifestyle influencers and ambassadors. 40+ vetted profiles by month 3; 3–5 collaborations a quarter; 3%+ engagement.

• Develop co-PR with luxury partners in hospitality, automotive, fashion, wellness and jewellery. 2 initiatives a quarter.

D. Digital PR and online reputation

• Work with the content team to amplify coverage and publish thought leadership. 100% of coverage amplified within 48 hours; 4+ leadership pieces a quarter.

• Monitor reviews and mentions. Response or escalation within 24 hours.

E. Reputation and crisis communication

• Maintain an India crisis protocol aligned with Dubai HQ. Drafted in month 1, approved by month 2; one drill every 6 months.

• Prepare holding statements and Q&A. First response within 2 hours; HQ escalation the same working day.

F. Reporting, budget and governance

• Track coverage, share of voice, earned media value and sentiment. Dashboard by the 5th of each month; quarterly report to HQ.

• Manage agencies, freelancers and PR budget. Spend within ±5% of budget; quarterly vendor review.

• Protect brand consistency and member privacy. Zero brand or confidentiality breaches.

G. Cross-functional and HQ coordination

• Align with Membership, Events, Marketing, Hospitality and the Dubai team. Weekly sync 100% attended; India PR calendar shared by the 25th of the prior month.

Key result areas and targets

1. Media network

Active contacts; meetings Audit list; 20 priority contacts mapped; 5 intro meetings 75 active contacts; 15 meetings; database live 150+ contacts; 30+ meetings; 3 editors as regular advocates

2. Earned coverage

Placements a month; sentiment 2–3 placements; baseline report 5–7 a month; 65%+ positive/neutral 8–12 a month; 70%+ positive/neutral; 2 tier-1 features or interviews

3. Releases and content

Releases drafted and approved 2 releases; style guide and templates 4 a month; media kit final 4–6 a month; 100% first-pass HQ approval

4. Events and launch PR

Plans; media attendance; reports PR plan for next event; shadow 1 event Plans for 100% of events; 5+ media at major events 2 large launch campaigns; 8+ media and 3+ influencers at flagship events; reports in 5 days

5. Influencer and partnerships

Vetted profiles; collaborations; engagement 15 shortlisted; past collaborations reviewed

40 vetted; 3 collaborations; 3%+ engagement 8–10 collaborations; 3 ambassadors; 2 luxury co-PR partnerships

6. Digital and reputation

Amplification time; sentiment Monitoring tool live; baseline sentiment 100% amplified in 48 hours; weekly monitoring Sentiment up 10% on baseline; 4+ thought-leadership pieces

7. Crisis readiness

Protocol; statements; response time Protocols reviewed; risk register drafted Protocol approved by HQ; 5 holding statements One drill done; 2-hour first response achieved

8. Reporting and analytics

Dashboard; reports; EMV; share of voice Report format agreed with HQ Dashboard on time; first quarterly report 6-month review with benchmarks and next-half plan

9. Budget and vendors

Spend vs budget; vendor reviews Budget and contracts reviewed Within ±5%; first vendor review Within ±5%; cost per placement down 10%; agency scorecards

10. Stakeholder and HQ alignment

Syncs; calendar adherence Introductions to Dubai and India teams 100% syncs; calendar on time Single point of contact for India PR; stakeholder score 4/5+

Performance review

• 30 days: onboarding complete; baseline audits delivered.

• 90 days: review against 3-month targets with the India Marketing Head and HQ PR lead.

• 180 days: full KRA scorecard, confirmation (where applicable) and next-year goals.

• Weightage: media coverage and relations 25%, events 20%, influencer and partnerships 15%, digital 10%, crisis 10%, reporting and budget 10%, stakeholder alignment 10%.

Qualifications and experience

• Degree in Mass Communication, Journalism, PR, Marketing or similar; master's or PR certification is an advantage.

• 5–8 years in PR, with 2–3 years in luxury, hospitality, lifestyle, fashion, premium real estate or private clubs.

• Proven tier-1 media coverage and high-profile event delivery; established Delhi NCR and national media network.

• Experience with an international or multi-market headquarters preferred.

Skills and competencies

• Excellent English; Hindi is an advantage. Strong pitch, press release and speech writing.

• Polished presence and discretion with HNIs, UHNIs, celebrities and senior leaders.

• Media monitoring and analytics tools

• Project management, crisis handling, sound judgement and comfort across India–Middle East time zones.

Working conditions and compensation

• Based in Delhi with regular evening and weekend event commitments;

• Strict adherence to member confidentiality and the Group's code of conduct.

• Compensation as per company policy: fixed pay, KRA-linked incentive, club membership benefits and health insurance (to be confirmed by HR).

Assistant Manager - Public Relations(10.8)

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