Assistant Area Manager – Plasters Overview Drive sales growth for plaster products across the assigned territory by managing projects, channels, and key accounts while building strong relationships with contractors, builders, and developers.
Key Responsibilities
Generate high‑quality leads through outbound prospecting, cold calling, email campaigns, and networking with contractors, builders, and developers.
Manage the full sales cycle: qualification, presentations, demos, negotiation, and closing deals to meet or exceed targets.
Develop and maintain a robust sales pipeline; update CRM with prospect information, activities, and KPI metrics.
Analyze market dynamics, competitor activity, and sales trends to adjust strategies and forecast demand.
Lead channel‑partner initiatives, onboarding new distributors and ensuring compliance with pricing and promotional guidelines.
Prepare weekly and monthly sales performance reports, pipeline reviews, and forecasts for senior leadership.
Coordinate with marketing, product, and field teams to execute promotions, product launches, and technical training.
Mentor junior sales staff and assist in recruiting, training, and coaching to build a high‑performing team.
Ensure timely collection of customer documents and adherence to contract terms for smooth order fulfillment.
Required Experience & Skills
3–10 years of proven B2B sales experience in construction materials, plaster, or related industrial chemicals.
Demonstrated success in project sales, channel sales, and key account management.
Strong track record of meeting or surpassing sales quotas and pipeline targets.
Expertise in lead generation, sales pipeline management, and CRM usage (e.g., Salesforce, HubSpot).
Ability to analyze sales data, KPIs, and market trends to drive actionable insights.
Excellent communication, negotiation, and relationship‑building skills with contractors, builders, and developers.
Bachelor’s degree or equivalent; additional certifications in sales or construction management a plus.
Desired Attributes
Self‑driven, results‑oriented, and adaptable to dynamic market conditions.
Proactive problem‑solver with a keen eye for detail in contract documentation and compliance.
Comfortable delivering presentations and product demos to technical and non‑technical audiences.
Collaborative mindset to work across internal stakeholders and external partners.
What We Offer
Competitive base salary plus performance incentives, career growth opportunities, and continuous learning programs.
Key Responsibilities/ Key Deliverables: Understand the IMF regulation, value proposition & registration process Independently implement the IMF acquisition plan in the territory o Identify potential leads and sources for prospective IMF’s, coordinate with HO for referred leads o Connect with prospects & organize
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