An established company in the retail and agricultural inputs sector is hiring an Area Sales Manager to lead retail channel development and expand its market presence in Sangli, Maharashtra. The role focuses on driving sales growth, appointing channel partners, managing retailer and distributor relationships, and executing go-to-market strategies.
Role Details
Base location: Sangli, Maharashtra
Experience required: 2 to 4 years
Compensation: Up to ₹4 LPA
Employment type: Full-time
Department: Sales & Business Development
Reports to: Sales Manager
Key Responsibilities
Retail channel development: Identify, appoint, and onboard retailers and distributors; ensure consistent product availability and build strong partner relationships across the territory.
Sales and business development: Execute territory sales plans to achieve monthly, quarterly, and annual targets while expanding market share.
Market planning and execution: Implement go-to-market (GTM) strategies, run promotional campaigns, monitor competitor pricing and schemes, and coordinate with distributors to ensure timely inventory supply.
Relationship and database management: Support retail partners with product knowledge, maintain up-to-date lead and dealer databases, and promptly resolve customer and retailer concerns.
Reporting and field intelligence: Maintain daily and weekly MIS dashboards, track sales performance using Excel or CRM systems, and gather actionable field intelligence.
Candidate Profile and Eligibility
Education: Graduate degree (B.Sc. in Agriculture preferred) or postgraduate degree (MBA in Agriculture, Retail, or Marketing preferred).
Work experience: 2 to 4 years of hands-on experience in retail sales, field sales, FMCG, agricultural inputs, seeds, fertilizers, pesticides, or distribution sales.
Technical and product knowledge: Ability to explain technical specifications, such as micron, GSM, thickness, width, and installation methods.
Technical tools: Proficiency in MS Excel, CRM systems, and WhatsApp-based reporting tools.
Logistics: Must have a personal two-wheeler and a valid driving licence, and be willing to travel extensively within the assigned region.
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