Job Title

Area Manager

Function

Commercial

Reports To

Branch Manager

Location

Branch / Assigned Geography

Travel Required

25% ☐ 50% þ 75% ☐

About DHL Blue Dart Express India:

Blue Dart Express Limited , a listed company, is a leader in courier, integrated air express package distribution, and eCommerce in South Asia, offering a wide range of logistics solutions. Founded in 1983, it is recognised for reliable, time-bound, and secure delivery services across 55,000+ locations in India as well as internationally. Its competencies span across evaluation and contracting, planning and transition, delivery and execution, and specific service capabilities. We pride ourselves on innovation, digitalization, service excellence, and creating long-term partnerships with our clients, enabling businesses to thrive in the fast-paced logistics environment and ever-evolving supply-chains. It wholly-owns India’s only scheduled air cargo airline, Blue Dart Aviation Limited, since May 1994, and the Concorde Air Logistics Limited, a transport, storage, and communications business, since May 2004.

Blue Dart Express Limited is a part of the DHL Group's DHL eCommerce division, leveraging this global logistics leader’s network across 220 countries and territories to provide comprehensive express and logistics solutions to our clients. Our robust network and unmatched infrastructure have positioned the Blue Dart brand as a key India-grown logistics player with an unmatched and phenomenal global outreach rooted in the DHL brand of its majority shareholder.

We are proud to be consistently ranked among India’s Top 100 Great Places to Work , combining it with DHL Group’s Top Employer certification. Being an Employer of Choice is not just a goal; it’s a fundamental part of who we are, committed to creating a workplace where people are valued, empowered, and wear the sobriquet “Blue Darter” with honour.

If you are looking to join a purpose-led, people-first, company that shapes India’s supply-chains with integrity and safety, Blue Dart is where you belong . Blue Dart offers competitive compensation and comprehensive benefits, access to cross-functional, succession planning and global career paths, and strong culture of recognition.

Position Overview:

The Area Manager is responsible for driving commercial performance across the assigned geography by leading a team of Associate Territory Managers and Territory Managers to achieve revenue, customer acquisition, customer retention and profitability objectives. The role ensures disciplined sales execution, market development and customer engagement while strengthening Blue Dart's presence across the assigned territory.

Reporting to the Branch Manager, the incumbent serves as the frontline commercial leader responsible for translating branch business objectives into field execution. The role focuses on sales productivity, people development, customer relationship management and market expansion while collaborating closely with Operations, Customer Service and other support functions to deliver sustainable business growth and superior customer experience.

Job Purpose:

To lead and develop a high-performing field sales team that consistently delivers revenue growth, customer acquisition, customer retention and market expansion by driving sales excellence, coaching sales teams, strengthening customer relationships and ensuring disciplined commercial execution across the assigned geography.

Key Roles & Responsibilities:

Sales Leadership & Territory Management

Lead the commercial performance of the assigned geography by driving achievement of revenue, customer acquisition and customer retention objectives.
Translate branch sales plans into territory-wise execution plans and monitor performance against agreed business targets.
Drive disciplined sales execution across Associate Territory Managers and Territory Managers to maximise market coverage and business growth.
Review sales performance, pipeline health and territory productivity regularly and implement corrective actions where required.
Ensure effective territory coverage, customer engagement and sales execution across the assigned geography.

Customer Acquisition & Revenue Growth

Drive acquisition of new customers across SME, Corporate and Retail segments in line with business growth objectives.
Support the sales team in identifying high-potential prospects, developing account strategies and closing key business opportunities.
Ensure achievement of area revenue targets through effective management of the combined sales portfolio of the reporting sales team.
Drive penetration into existing and emerging markets while identifying opportunities for business expansion.
Monitor revenue trends and implement initiatives to maximise customer profitability and sustainable revenue growth.

Customer Relationship Management

Build and maintain strong relationships with key customers and strategic accounts within the assigned geography.
Support the sales team in managing customer escalations, service recovery and retention initiatives.
Drive customer engagement activities to strengthen customer loyalty and improve Net Promoter Score (NPS).
Collaborate with Customer Service and Operations teams to ensure timely resolution of customer concerns and consistent service delivery.
Promote a customer-centric culture across the sales team while ensuring long-term customer partnerships.

Sales Planning & Performance Management

Monitor sales pipeline, forecasting accuracy and territory performance to ensure achievement of branch commercial objectives.
Conduct regular business reviews with Territory Managers and Associate Territory Managers to monitor sales productivity and pipeline progression.
Analyse sales performance, market trends and competitor activity to identify growth opportunities and business risks.
Ensure disciplined use of CRM systems, sales reporting tools and business dashboards for effective performance management.
Drive sales governance through structured reviews, performance tracking and execution discipline.

People Leadership & Team Development

Lead, coach and develop Associate Territory Managers and Territory Managers to achieve consistent commercial performance and customer excellence.
Build a high-performance sales culture through regular coaching, field accompaniment, performance reviews and structured development plans.
Drive manpower productivity, territory optimisation and effective workload distribution across the assigned geography.
Identify high-potential talent and support succession planning and capability development within the sales team.
Foster a culture of collaboration, accountability, integrity, teamwork and customer-centricity across the commercial organisation.
Ensure timely completion of performance management, learning, compliance and sales capability development programmes.

Sales Governance & Compliance

Ensure adherence to Blue Dart's commercial policies, pricing guidelines, sales processes and Code of Conduct.
Drive disciplined utilisation of CRM systems, sales reporting tools and customer engagement processes.
Ensure accurate sales forecasting, pipeline reporting and customer account documentation.
Monitor commercial risks and ensure compliance with contractual, statutory and organisational requirements.
Promote ethical selling practices and safeguard customer and company interests through strong governance and compliance.

Cross-functional Collaboration

Partner closely with Branch Operations, Customer Service, Finance, Pricing, Marketing and Product teams to deliver seamless customer solutions.
Work with Branch Managers to align commercial priorities with operational capabilities and customer commitments.
Collaborate with Regional Sales Heads and National Commercial teams to implement strategic initiatives and market development programmes.
Support resolution of key customer escalations through effective cross-functional coordination.
Build strong internal stakeholder relationships to enhance business performance and customer experience.

Continuous Improvement

Drive continuous improvement initiatives to enhance sales productivity, customer acquisition and territory performance.
Identify opportunities to improve sales processes, market coverage, customer engagement and commercial effectiveness.
Promote adoption of digital sales tools, CRM capabilities and data-driven selling practices.
Analyse market intelligence, customer trends and competitor activities to recommend commercial improvement opportunities.
Foster a culture of innovation, teamwork, integrity and continuous learning across the sales organisation.

Qualifications & Experience:

Education :

Bachelor's degree in Business Administration, Marketing, Commerce or a related discipline is mandatory.
MBA or Post Graduate qualification in Sales, Marketing or Business Management is preferred.

Experience :

7–10 years of experience in B2B sales, express logistics, supply chain, transportation or related industries.
Proven experience in leading field sales teams and driving revenue growth across assigned geographies.
Strong exposure to customer acquisition, account management, territory planning and sales performance management.
Experience in coaching and developing sales teams while managing customer relationships and business performance.
Experience in working with cross-functional teams to deliver customer-focused business solutions.

Skills & Capabilities:

Technical Skills:

Field Sales & Territory Management
B2B Sales & Business Development
Key Account Management
Customer Acquisition & Retention
Sales Forecasting & Pipeline Management
CRM & Sales Analytics
Commercial Negotiation
Market & Competitor Analysis
Revenue Planning & Sales Performance Management
Microsoft Office & CRM Platforms

Key Competencies:

Commercial Leadership
Customer Centricity
People Leadership & Coaching
Strategic Thinking
Negotiation & Influencing Skills
Business Acumen
Decision Making & Problem Solving
Collaboration & Stakeholder Management
Integrity & Accountability
Continuous Improvement Mindset

Key Performance Indicators:

KRAs

KPIs

Revenue Growth

Achievement of area revenue targets through the combined performance of the reporting sales team

Customer Acquisition

New customer acquisition, new revenue generation and market penetration

Customer Retention

Existing customer retention, wallet share growth and customer relationship development

Sales Productivity

Territory productivity, revenue per Territory Manager, pipeline conversion and sales activity effectiveness

Team Performance

Achievement of team sales targets, coaching effectiveness, employee engagement and capability development

Customer Experience

Customer satisfaction, NPS, complaint resolution support and service responsiveness

Governance & Compliance

CRM adoption, forecast accuracy, sales process compliance and adherence to commercial policies

Continuous Improvement

Process improvements, digital adoption, market development initiatives and commercial excellence programmes

Why join DHL Blue Dart?

When you join us, you’re not just taking a job—you’re becoming part of a purpose-led movement that’s reshaping the future of logistics across India and the world. At Blue Dart, we don’t just deliver parcels—we deliver excellence, innovation, and opportunity every day.

Here’s what makes us stand out:

Great Place to Work® Certified —a testament to our people-first culture, inclusive environment, and commitment to your growth and well-being.
Competitive pay and performance-linked rewards that truly recognize your impact.
Structured learning, global exposure , and on-the-job coaching to help you grow faster than ever.
Best-in-class benefits —from comprehensive medical cover (including optional parental care) to financial wellness and generous time off.
A culture that celebrates diversity, innovation, and bold thinking —where your voice is heard and your contributions matter.
Global career paths across the DHL Group, opening doors to opportunities in 220+ countries and territories.
The pride of working with India’s most awarded logistics brand , trusted by millions and driven by purpose.

This is your chance to do meaningful work, build a career without borders, and thrive in a company that’s not just a logistics leader—but a Great Place to Work. Come grow with us.

Disclaimer:
At Blue Dart Express Limited, all recruitment is conducted through a fair, transparent, and merit-based process aligned with our commitments to Human Rights and Diversity, Equity, Inclusion & Belonging (DEIB).

Blue Dart does not request or accept any fees, deposits, or payments from candidates at any stage of the recruitment or onboarding process. Any such request is fraudulent and unauthorized.

Blue Dart shall not be responsible for any loss arising from such fraudulent activity. For verification, candidates may write to bdjobs@bluedart.com .

Area Manager - VTR

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