AIOC-Custom Software Engineering Analyst-Mumbai in Bombay, भारत

Custom Software Engineering Analyst – Marketing Operations (Campaign Management)

Location: Mumbai

Experience: 3–5 Years

Qualification: Any Graduation
Job Type: Full-time
Shift: Rotational Shifts (Flexibility Required)

Job Description

We are looking for a skilled Custom Software Engineering Analyst specializing in Marketing Operations and Campaign Management. The ideal candidate will have hands-on expertise in Oracle Eloqua, marketing automation, SQL, campaign execution, audience segmentation, and campaign performance analysis.

The role involves managing and optimizing marketing processes and systems to improve campaign effectiveness, operational efficiency, and customer engagement through data and technology.

Key Responsibilities

• Collaborate with project managers and marketing stakeholders to understand campaign objectives, review briefs, gather requirements, and identify potential risks.

• Plan and execute marketing campaigns, including audience segmentation, customer journey mapping, and content creation.

• Configure and manage Eloqua offers, workflows, email templates, landing pages, automations, and campaign canvases.

• Execute email, SMS, direct mail, social, paid media, and journey-based campaigns using Eloqua and Customer Data Platforms (CDP).

• Develop and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.

• Ensure accurate audience targeting, segmentation, personalization, and campaign scheduling.

• Monitor campaign performance, analyze KPIs, and provide actionable insights and regular reports to stakeholders.

• Conduct A/B testing and optimize campaigns to improve engagement, deliverability, and overall performance.

• Troubleshoot and resolve technical issues related to Eloqua, CDP, API integrations, and campaign execution.

• Maintain data hygiene, update ticketing and request management systems, and ensure accurate documentation of activities and timestamps.

• Follow established Desktop Procedures (DTPs), Standard Operating Procedures (SOPs), checklists, and process guidelines.

• Prepare accurate campaign reports for clients, project managers, and leadership teams.

Required Skills

• Expert-level knowledge of Oracle Eloqua and marketing automation.

• Proficiency in SQL and database management concepts.

• Knowledge of JavaScript, HTML, and CSS for campaign development and email template customization.

• Understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.

• Exposure to REST APIs and API integration with marketing automation platforms.

• Experience with Customer Data Platforms (CDP) and campaign execution.

• Strong analytical, troubleshooting, and problem-solving skills.

• Experience in campaign reporting, KPI tracking, and performance analysis.

• Excellent communication, collaboration, and stakeholder management skills.

• Oracle Eloqua certification is an added advantage.

Preferred Candidate Profile

• 3–5 years of relevant experience in Marketing Operations, Campaign Management, or Marketing Automation.

• Hands-on experience managing end-to-end marketing campaigns using Eloqua.

• Ability to work in a fast-paced environment and collaborate with cross-functional teams.

• Willingness to work in rotational shifts.