AIOC- Custom Software Engineering Consultant in Bombay, भारत

Custom Software Engineering Consultant

Location: Mumbai
Experience: 7–11 Years
Qualification: Any Graduation
Notice Period: Immediate to 30 Days
Work Mode: Work From Office (WFO)
Shift: Flexible Shifts
Required Skill: Marketing Operations – Campaign Management

Technical Skills

Oracle Eloqua, Eloqua, Marketo, Adobe Campaign Classic, Marketing Automation, Campaign QA, Quality Assurance, Journey Automation, Audience Segmentation, SQL, JavaScript, HTML, CSS, Email Marketing, Data Validation, Campaign Management, Data Integration, A/B Testing, and Customer Journey Testing.

Job Summary

We are looking for an experienced Custom Software Engineering Consultant with strong expertise in marketing operations, campaign management, and marketing automation platforms. The ideal candidate will be responsible for end-to-end campaign quality assurance, data validation, customer journey testing, and troubleshooting campaign configurations to ensure accurate execution and optimal campaign performance.

What Are We Looking For?

• Eloqua Expertise: Strong knowledge of Oracle Eloqua functionalities, landing pages, data management, SQL, and JavaScript.

• Campaign Management: Experience in end-to-end campaign execution, audience segmentation, targeting, content personalization, and journey automation.

• Quality Assurance: Ability to conduct comprehensive campaign testing and validate campaign configurations, data queries, and workflows.

• Technical Troubleshooting: Experience identifying and resolving issues related to Adobe Campaign Classic configurations and data integration.

• Marketing Automation: Understanding of marketing automation principles, customer engagement strategies, and conversion optimization.

• Data Analysis: Ability to analyze campaign performance metrics and recommend improvements.

• HTML and CSS: Knowledge of email template customization, rendering, and troubleshooting.

• Digital Marketing: Understanding of digital marketing strategies and campaign objectives.

• UX/UI Design: Familiarity with user experience and interface design principles for improving campaign assets.

• Communication and Collaboration: Ability to work effectively with marketing teams, developers, project managers, and data analysts.

Roles and Responsibilities

1. Campaign Review and Management

• Review campaign requirements and specifications to understand objectives, target audiences, segmentation rules, and personalization requirements.

• Validate campaign configurations and ensure alignment with business requirements.

• Support campaign execution across multiple channels, including email, SMS, push notifications, direct mail, social media, and paid campaigns.

2. Quality Assurance and Testing

• Perform end-to-end campaign quality assurance to validate functionality, accuracy, and consistency.

• Test campaign configurations, data queries, audience targeting, dynamic content, and personalization.

• Identify, document, and resolve campaign defects before deployment.

3. Data Validation and Audience Segmentation

• Validate audience lists, data extensions, data queries, and customer information.

• Ensure data integrity and accurate audience segmentation.

• Verify that the correct content is delivered to the intended audience.

4. Customer Journey and Automation Testing

• Validate customer journeys, automation workflows, and campaign triggers.

• Ensure subscribers follow the intended journey paths and receive the appropriate communications.

• Troubleshoot workflow issues and recommend improvements to automation processes.

5. Compliance and Campaign Optimization

• Ensure campaigns comply with email marketing best practices, data privacy requirements, and anti-spam regulations.

• Support A/B testing by setting up and validating test campaigns and analyzing results.

• Provide recommendations to improve engagement, campaign effectiveness, and conversion rates.

6. Technical Troubleshooting

• Troubleshoot issues related to Oracle Eloqua, Adobe Campaign Classic, data integration, and campaign configurations.

• Support HTML and CSS email template customization and resolve rendering issues.

• Collaborate with developers to ensure creative assets and data configurations align with campaign requirements.

7. Documentation and Collaboration

• Maintain detailed documentation of testing procedures, campaign results, defects, and resolutions.

• Work closely with marketing teams, project managers, developers, and data analysts to resolve campaign-related challenges.

• Maintain accurate updates in ticketing and request management tools, including timestamps, data points, and issue status.

8. Process Compliance and Continuous Improvement

• Follow established Desktop Procedures (DTPs), Standard Operating Procedures (SOPs), checklists, and process documentation.

• Complete required reports and ensure accurate reporting to clients and leadership.

• Stay updated on Oracle Eloqua, customer data platform (CDP) capabilities, marketing automation features, and industry best practices.

• Identify opportunities to improve campaign build quality, data hygiene, operational efficiency, and overall marketing effectiveness.

Preferred Candidate Profile

• 7–11 years of relevant experience in marketing operations, campaign management, and marketing automation.

• Hands-on experience with Oracle Eloqua and campaign quality assurance.

• Strong understanding of audience segmentation, customer journey automation, data validation, and email marketing.

• Working knowledge of SQL, JavaScript, HTML, and CSS.

• Experience with Adobe Campaign Classic and Marketo is an advantage.

• Strong analytical, troubleshooting, documentation, and communication skills.

• Willingness to work from the Mumbai office in flexible shifts.

• Candidates who can join immediately or within 30 days are preferred.