Job Description
Role-Ad-Copywriter :

Location: Viman Nagar Pune.
Experience:3+ years
Timings- 11 am- 8 pm
Job Type: Full-time Monday- Friday (Sat -Sun Fixed Off) (No Cab Services)

Key Responsibilities

Develop fresh advertising concepts and angles for different products, audiences, and campaigns.
Write copy for Meta and Instagram static ads, including headlines, subheadlines, product benefits, trust points, and ad captions.
Write scripts, hooks, voiceovers, and text overlays for Instagram Reels and short-form video ads.
Create Quora ad concepts and copy targeting homeowners.
Develop Instagram carousel content with slide-wise headlines, supporting text, and captions.
Write Google Search ad headlines and descriptions for product categories, promotions, and seasonal campaigns.
Create Performance Max assets, including headlines, long headlines, descriptions, and text for image and video creatives.
Develop copy and concepts for display banners, programmatic ads, and native advertising.
Write Pinterest ad copy for DIY projects, home improvement, and home upgrade products.
Create LinkedIn ad copy targeting contractors, builders, property managers, and procurement teams.
Plan and write copy for seasonal campaigns and promotional events, including Labor Day and Black Friday.
Provide clear creative briefs and visual directions to designers.
Work on feedback and revisions to improve the quality and effectiveness of ads.
Manage multiple campaigns and deliver 4–5 campaigns per week once fully onboarded.
Review campaign performance metrics such as CTR, ROAS, and conversion rates to understand what works and improve future copy.

Requirements
Hands-on experience with Meta Ads, Google Ads, and social media advertising.
Ability to write engaging headlines, ad copy, CTAs, and descriptions within platform character limits.
Experience writing short-form video scripts, Reels, and UGC-style ads.
Portfolio of ad creatives or live campaigns, preferably with performance metrics.
Experience working with ecommerce brands and large product catalogs.
Ability to develop creative campaign ideas and provide clear direction to designers.
Strong writing, research, editing, and communication skills, with the ability to handle feedback and meet deadlines.

Preferred Experience

Experience in B2B advertising or marketing.
Experience in home improvement, hardware, tools, building materials, or construction supplies.
Familiarity with Meta Ads, Google Ads, Performance Max, Pinterest, LinkedIn, and native advertising.
Understanding of performance marketing metrics and ad testing.

Ad-Copywriter

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